---
title: Serve shoppers better with CMKG, Learning & Training Experts
description: Stay ahead the easy way - online and virtual team retail category management training packed with essential skills and topics for both retail and CPG teams.
---

- [**](https://www.facebook.com/hiCmkg/)
- [**](https://twitter.com/catmanknowledge)
- [**](https://www.linkedin.com/company/category-management-knowledge-group/)

- [** Shop Training](https://shoptraining.cmkg.org)
- [** info@cmkg.org](mailto:info@cmkg.org)
- ** +1 (403) 660-6620

[![CMKG logo](https://blog.cmkg.org/hubfs/CMKG%20logo.png "CMKG logo")](https://www.cmkg.org)

# Master Essential Skills & Topics for Retail and CPG

#### Buy Training from CMKG.ORG including [online training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/online-training), [virtual classroom training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/virtual-classroom-training), or [subscription training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/member-subscription) for [teams](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/team-training) and [individuals](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/tag/individual-training). Not sure where to start? [Contact us](https://www.cmkg.org/request-info-or-get-a-quote-for-team-training-cmkg.org) to request a quote, training assessments, or more information.

### [Presentation Skills for Fact-Based Selling and Influence](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/presentation-skills-fact-based-selling)

### [Building Stronger Category Stories](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/category-stories)

### [Promotion & In-Store Execution](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/promotion-and-instore-execution)

### [Pricing, Margin & Value Perception](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/pricing-margin-value-perception)

### [Space & Shelf Decisions in an Omni-Channel World](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/space-shelf-decisions)

### [Retail & CPG Data Sources in a Modern Environment](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/data-analytics-growth-opportunities)

### [Creating Compelling Sales Stories](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-compelling-sales-stories-training-from-cmkg)

### [Transforming Your Presentation: Elevating Slides with Advanced Data Visualization](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-data-visualization-live-training-from-cmkg)

### [Shopper-Centered Category Thinking](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/shopper-centered-category-thinking)

### [Category Management Training Program, Level 3 CPSA](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-advanced-cpsa-category-management-training-program-online-training-program-from-cmkg)

### [Category Management Training Program, Levels 1-2 CPCA-CPCM](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-foundational-cpca-intermediate-/-cpcm-category-management-training-program-online-training-program-from-cmkg)

### [Category Management Training Program, Level 2 CPCM](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-intermediate-cpcm-category-management-training-program-online-training-program-from-cmkg)

### [Category Management Training Program, Level 1 CPCA](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-foundational-cpca-category-management-training-program-online-training-program-from-cmkg)

### [Assortment Decisions That Support Strategy](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/assortment-analysis)

### [New Analytics in Retail and CPG](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/new-analytics-in-retail-and-cpg)

### [Shopper Insights Training Program, Levels 1–3](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-levels-1-2-3-shopper-insights-training-program-online-training-program-from-cmkg)

### [Shopper Insights Training Program, Level 3](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-level-3-shopper-insights-training-program-online-training-program-from-cmkg)

### [Shopper Insights Training Program, Level 2](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-level-2-shopper-insights-training-program-online-training-program-from-cmkg)

### [Shopper Insights Training Program, Level 1](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-level-1-shopper-insights-training-program-online-training-program-from-cmkg)

### [Proficiency In Excel](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-proficiency-in-excel-skill-development-training-program-from-cmkg)

### [30-Day Learning Subscription Trial](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/30-day-learning-subscription-trial)

### [Sales Training Program](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-sales-program)

### [Refreshing Your Shopper Insights](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/changing-shopper_new-ideas-for-work-with-sue-nicholls)

### [Annual Learning Subscription](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/annual-learning-subscription)

### [Upheaval in Retail Product Supply Chains and its Impact](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/upheaval-in-retail-product-supply-chains-and-its-impact-on-you-on-all-of-us)

### [Innovative Responses to the Pandemic](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/innovative-responses-to-the-pandemic)

### [Understanding Retailer Strategy and Category Management 1](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-understanding-retailer-strategy-and-category-management-1-skill-development-training-program-from-cmkg)

### [Understanding Retailer Strategy and Category Management 2](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-understanding-retailer-strategy-and-category-management-2-skill-development-training-program-from-cmkg)

### [Advanced Retailer Understanding](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-advanced-retailer-understanding-skill-development-training-program-from-cmkg)

### [Proficiency in Understanding and Using Data 1](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-proficiency-in-understanding-and-using-data-1-skill-development-training-program-from-cmkg)

### [Proficiency in Understanding and Using Data 2](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-proficiency-in-understanding-and-using-data-2-skill-development-training-program-from-cmkg)

### [Category and Business Insights 1](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-category-and-business-insights-1-skill-development-training-program-from-cmkg)

### [Category and Business Insights 2](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-category-and-business-insights-2-skill-development-training-program-from-cmkg)

### [Assortment & Space Management Skills](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-assortment-space-management-skills-skill-development-training-program-from-cmkg)

### [Building Pricing and Promotion Skills](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-building-pricing-and-promotion-skills-skill-development-training-program-from-cmkg)

### [Consumer and Shopper Analytics and Insights](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-consumer-and-shopper-analytics-and-insights-skill-development-training-program-from-cmkg)

### [Selling Skills 1: Developing Fact-Based Powerpoint & Presentation Skills](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-selling-skills-1-developing-fact-based-powerpoint-presentation-skills-skill-development-training-program-from-cmkg)

### [Selling Skills 2: Strategic Selling and Collaborative Business Planning Skills](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-selling-skills-2-strategic-selling-and-collaborative-business-planning-skills-skill-development-training-program-from-cmkg)

### [Creating Category Reviews to Reflect the Omni-Channel](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/creating-category-reviews-to-reflect-the-omni-channel)

### [Modern Retail & Category Management Foundations](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-catman-2.0-live-training-from-cmkg)

### [Analytic Foundations: Calculations, Interpretation, Insight Development](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/data-to-insights-virtual-training-from-cmkg)

### [Developing a Category Review](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-data-to-insights-live-training-from-cmkg)

### [Collaboration and Joint Business Planning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-collaboration-and-joint-business-planning-live-training-from-cmkg)

### [Category Management in eCommerce and the Omni-Channel](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-category-management-in-ecommerce-live-training-from-cmkg)

### [Developing a Category Plan](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-virtual-storyboarding-training-from-cmkg)

### [Nail your next virtual meeting](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/nail-your-next-virtual-meeting-presenter-participant-organizer)

### [Category Management Training Program, Level 4 Master’s](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/catman-masters-training-for-advanced-practitionersfoundational-cpca-category-management-training-program-from-cmkg)

### [Category Management Training Program, All Courses](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-all-course-category-management-training-program-online-training-program-from-cmkg)

### [Collaborative Business Planning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-collaborative-business-planning-online-training-course-from-cmkg)

### [Strategic Selling](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-strategic-selling-online-training-course-from-cmkg)

### [Understanding and Marketing to Your Shopper](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-understanding-and-marketing-to-your-shopper-online-training-course-from-cmkg)

### [Leveraging Data for Advanced Shelving Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-leveraging-data-for-advanced-shelving-solutions-online-training-course-from-cmkg)

### [Strategic Supply Chain Management](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-strategic-supply-chain-management-online-training-course-from-cmkg)

### [Promotion: New Analytics and Implications for Retailers and Manufacturers](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-promotion-new-analytics-and-implications-for-retailers-and-manufacturers-online-training-course-from-cmkg)

### [Pricing: New Analytics, Issues, Challenges and Opportunities](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-pricing-new-analytics-issues-challenges-and-opportunities-online-training-course-from-cmkg)

### [Shopper Marketing: Applying a New Tactic Into Category Management](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-shopper-marketing-applying-a-new-tactic-into-category-management-online-training-course-from-cmkg)

### [Deployment, Supply Chain, and ROI: Important Considerations For Long-Term Success](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-deployment-supply-chain-and-roi-important-considerations-for-long-term-success-online-training-course-from-cmkg)

### [Developing Shopper-Based Category Management Foundations](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-developing-shopper-based-catman-foundations-category-definition-roles-and-strategies-online-training-course-from-cmkg)

### [Building an Organizational CatMan Structure and Strategy From the Inside Out](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-building-an-organizational-catman-structure-and-strategy-from-the-inside-out-online-training-course-from-cmkg)

### [Space Management: Space Optimization and Advanced Technologies](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-space-management-space-optimization-and-advanced-technologies-online-training-course-from-cmkg)

### [Assortment: New Shopper-Focused Metrics and Advanced Technologies](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-assortment-new-shopper-focused-metrics-and-advanced-technologies-online-training-course-from-cmkg)

### [Developing Shopper-Focused Category Management Scorecards](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-developing-shopper-focused-category-management-scorecards-online-training-course-from-cmkg)

### [The Why Assessment: Shopper Insight is the Missing Puzzle Piece](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-the-why-assessment-shopper-insight-is-the-missing-puzzle-piece-online-training-course-from-cmkg)

### [The What Assessment: Category Insights Using Advanced Data Sources](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-the-what-assessment-category-insights-using-advanced-data-sources-online-training-course-from-cmkg)

### [CatMan 2.0™ Introduction: What’s Changed?](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-catman-2.0-introduction-whats-changed-online-training-course-from-cmkg)

### [Building Excel Skills](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-building-excel-skills-online-training-course-from-cmkg)

### [Category Assessment](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/category-assessment-online-training-course-from-cmkg)

### [Building Powerpoint and Presentation Skills](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/building-powerpoint-and-presentation-skills-online-training-course-from-cmkg-)

### [Category Definition & Segmentation](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/category-definition-segmentation-online-training-course-from-cmkg)

### [Category Management on Limited Data](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/category-management-on-limited-data-online-training-course-from-cmkg)

### [Category Roles](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/category-roles-online-training-course-from-cmkg)

### [Category Strategies](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/category-strategies-online-training-course-from-cmkg)

### [Category Tactics and Analytics](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/category-tactics-and-analytics-online-training-course-from-cmkg)

### [Develop and Implement a Category Plan](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/develop-and-implement-a-category-plan-online-training-course-from-cmkg)

### [Increasing your Effectiveness in an Analytical World](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/increasing-your-effectiveness-in-an-analytical-world-online-training-course-from-cmkg)

### [Retailer Strategy](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/retailer-strategy-online-training-course-from-cmkg)

### [Understanding and Using Data](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/understanding-and-using-data-online-training-course-from-cmkg)

### [Building Data Competency: Panel Data](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/building-data-competency-panel-data-online-training-course-from-cmkg)

### [Building Data Competency: POS Data](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/building-data-competency-pos-data-online-training-course-from-cmkg)

### [Measuring Category Health](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/measuring-category-health-baseline-incremental-drivers-online-training-course-from-cmkg)

### [Retailer Economics and the Product Supply Chain](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/retailer-economics-and-the-product-supply-chain-online-training-course-from-cmkg)

### [Fact-Based Selling](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/fact-based-selling-online-training-course-from-cmkg)

### [Store Clustering Through Store Level and Geodemographic Data](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/store-clustering-through-store-level-and-geodemographic-data-online-training-course-from-cmkg)

### [Advanced Analytics: Relativity](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/advanced-analytics-relativity-online-training-course-from-cmkg)

### [Promotion Analysis Techniques](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/promotion-analysis-techniques-online-training-course-from-cmkg)

### [Pricing Strategies and Analysis Techniques](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/pricing-strategies-and-analysis-techniques-online-training-course-from-cmkg)

### [Space Management Fundamentals](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/space-management-fundamentals-online-training-course-from-cmkg)

### [Efficient Assortment: A Step-by-Step Process](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/efficient-assortment-a-step-by-step-process-online-training-course-from-cmkg)

### [Category Management Overview](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-category-management-overview-online-training-course-from-cmkg)

### [Changing Shopper Behavior During & After the Pandemic](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/changing-shopper-behavior-during-after-pandemic)

### [The Latest and Greatest Shopper Insights Data](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/latest-greatest-shopper-insights-data)

### [Evaluating and Managing Risk In Your Business](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/evaluating-and-managing-risk-in-your-business)

### [Story Telling, More Than Just Fact Based Selling](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/story-telling-more-than-just-fact-based-selling)

### [Rocking Your Presentations in PowerPoint Part 2](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/rocking-your-presentations-in-powerpoint-part-2)

### [Rocking Your Presentations in PowerPoint Part 1](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/rocking-your-presentations-in-powerpoint-part-1)

### [Moving to More Strategic, Fact-based Presentations Using Storyboarding](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/moving-to-more-strategic-fact-based-presentations-using-storyboarding)

### [Seasonality Analysis For Your Post Season Holiday Evaluation](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/seasonality-analysis-for-your-post-season-holiday-evaluation)

### [Developing Your Soft Skills](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/developing-your-soft-skills)

### [KPI Analysis for Growth Opportunities](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/ways-to-identify-growth-opportunities-in-your-business)

### [Retailer, Supplier & Omni-Channel Perspectives](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/retailer-supplier-omni-channel-perspectives)

### [CatMan 2.0™ Introduction: What’s Changed?](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/catman-2.0-introduction-whats-changed)

### [What Happened With The Shopper and Where Are We Headed In The Future?](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/what-happened-in-2018-and-where-are-we-headed-in-2019)

### [Category Management in eCommerce](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/category-management-in-ecommerce)

### [Best in Class Category Reviews Parts 1 and 2](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/best-in-class-category-reviews-parts-1-and-2)

### [Applying Critical Thinking to your Category Management Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/applying-critical-thinking-to-your-category-management-work)

### [New Shopper Perspectives - The Evolution](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/new-shopper-perspectives-the-evolution)

### [CatMan 2.0: Shopper Marketing and Shopper Insights in the Category Management Process](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/catman-2.0-shopper-marketing-and-shopper-insights-in-the-category-management-process)

### [Identifying Business Opportunities Through Improved Shopper Focus](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/identifying-business-opportunities-through-improved-shopper-focus)

### [The Power of Shopper Insights: Why it’s important and what to do about it](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/the-power-of-shopper-insights-why-its-important-and-what-to-do-about-it)

### [Improving Your Business Acumen in Category Management](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/improving-your-business-acumen-in-category-management)

### [Developing Data Visualization Skills for Better Storytelling, Part 2](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/developing-data-visualization-skills-for-better-storytelling-pt2)

### [Developing Data Visualization Skills for Better Storytelling, Part 1](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/developing-data-visualization-skills-for-better-storytelling-pt1)

### Practical learning solutions for retail, category management, and sales teams

# CMKG

Practical training and assessment solutions for retailers, suppliers, and commercial teams. We help organizations build capability through blended learning, live training, and assessments designed for real-world application.  

- [**](http://bit.ly/cmkgfacebook)
- [**](http://bit.ly/cmkgtwitter)
- [**](http://bit.ly/cmkglinkedin)
- [**](http://bit.ly/cmkgyoutbe)

# SOLUTIONS

[Corporate Training Solutions](https://www.cmkg.org/corporate-training-solutions)

[Team Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment)

[Individual eLearning](https://www.cmkg.org/on-demand-training/all)

[Book a Consult](https://www.cmkg.org/meetings/ty10)  

#### RESOURCES

[Complimentary Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment)  
<https://www.cmkg.org/resource/all>

[Complimentary Learning Tools](https://www.cmkg.org/resource/all)

[Thought Leadership Blog](https://blog.cmkg.org/blog)

[Resource Hub](https://www.cmkg.org/resource/all)

# CONTACT US

[info@cmkg.org](mailto:info@cmkg.org)

+1 403.660.6620

Calgary, Canada

[Book a Consult](https://www.cmkg.org/meetings/suenicholls/teams-meeting)

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