Fact-Based Selling

Course Overview

Participants learn how to create a presentation that focuses on a fact-based selling approach. Rather than presenting just data, they learn how to present insights from the data, and next how to add these fact-based insights into their presentation that has both logic and flow. They learn how to consider the conditions, needs, limitations and opportunities of their “customer” (either internal or external), and align their presentation to this situation.


Approximately 2 hours course time

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We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
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Learning Objectives for Fact-Based Selling

Understand the steps of a sales call;
Explain how to turn data points into an insight;
Determine relevant data points and methods of presenting them;
Understand the importance of using only fully understood, substantiated data; and
Leverage tips & techniques of selling with data

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We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

Buy the Fact-Based Selling Premium Course Package or Value Video-Only Course
UPGRADE & SAVE. Get the Premium Fact-Based Selling Course Package with purchase of CPCA / Foundational Training Program.
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