Building an Organizational CatMan Structure and Strategy From the Inside Out: Online Training Course from CMKG

According to CatMan 2.0™, interdependent roles should be in the same organization, which means Shopper Insights and Marketing belong within category management. Internal alignment cannot happen if the CatMan department is separated from the rest of your organization.

Learn how to unify category and Shopper perspective, strategy, and understanding and how to measure ROI from your more sophisticated category management process and framework in this webinar-based CatMan Master’s Course.

Buy Building an Organizational CatMan Structure and Strategy From the Inside Out Course ($69) from CMKG.ORG
 

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We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
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Learning Objectives for Building an Organizational CatMan Structure and Strategy From the Inside Out: Online Training Course from CMKG.ORG

Organizational design considerations that reflect different types of companies;

Ways to increase internal alignment across an organization using a category management framework;

What the future may bring for category management departments to reflect a more advanced and sophisticated approach.

Grow You or Your Team with CMKG.ORG

We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

Buy the Building an Organizational CatMan Structure and Strategy From the Inside Out Premium Course Package or Value Video-Only Course
 
UPGRADE & SAVE. Get the Building an Organizational CatMan Structure and Strategy From the Inside Out Course Package with purchase of Master's Training Program.
 
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