---
title: Building an Organizational CatMan Structure and Strategy From the Inside Out
description: Learn how to unify category and Shopper perspective, strategy, and understanding and how to measure ROI from your more sophisticated catman process and framework.
image: https://blog.cmkg.org/hubfs/master5-May-06-2021-10-01-09-86-PM.jpg
---

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# Building an Organizational CatMan Structure and Strategy From the Inside Out

According to CatMan 2.0™, interdependent roles should be in the same organization, which means Shopper Insights and Marketing belong within category management. Internal alignment cannot happen if the category management department is separated from the rest of your organization. Participants learn how to unify category and Shopper perspective, strategy, and understanding and how to measure ROI from your more sophisticated category management process and framework.

 

 Related to: [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning), [Category Management](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-management), [Strategy](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/strategy), [Master’s Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/masters-level)

## Learning Objectives for Building an Organizational CatMan Structure and Strategy From the Inside Out

*Organizational design considerations that reflect different types of companies;*  
* Ways to increase internal alignment across an organization using a category management framework; and*  
* What the future may bring for category management departments to reflect a more advanced and sophisticated approach.*

###### UPGRADE & SAVE. Get the Building an Organizational CatMan Structure and Strategy From the Inside Out Course Package with purchase of Master's Training Program.

 

### Practical learning solutions for retail, category management, and sales teams

# CMKG

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