According to CatMan 2.0™, interdependent roles should be in the same organization, which means Shopper Insights and Marketing belong within category management. Internal alignment cannot happen if the CatMan department is separated from the rest of your organization.
Learn how to unify category and Shopper perspective, strategy, and understanding and how to measure ROI from your more sophisticated category management process and framework in this webinar-based CatMan Master’s Course.
Buy Building an Organizational CatMan Structure and Strategy From the Inside Out Course ($69) from CMKG.ORG