Building an Organizational CatMan Structure and Strategy From the Inside Out

Building an Organizational CatMan Structure and Strategy From the Inside Out

According to CatMan 2.0™, interdependent roles should be in the same organization, which means Shopper Insights and Marketing belong within category management. Internal alignment cannot happen if the CatMan department is separated from the rest of your organization. Participants learn how to unify category and Shopper perspective, strategy, and understanding and how to measure ROI from your more sophisticated category management process and framework.

 

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We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
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Learning Objectives for Building an Organizational CatMan Structure and Strategy From the Inside Out

Organizational design considerations that reflect different types of companies;
Ways to increase internal alignment across an organization using a category management framework; and
What the future may bring for category management departments to reflect a more advanced and sophisticated approach.

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We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

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UPGRADE & SAVE. Get the Building an Organizational CatMan Structure and Strategy From the Inside Out Course Package with purchase of Master's Training Program.
 
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