Category and Business Insights 2: Skill Development Training Program from CMKG

Complete health checks on your categories/brands are truly necessary to understand the big picture perspective of overall performance. This includes an in-depth understanding of consumer trends, the economy, competitive environment, and each tactic. A deep understanding will highlight strengths, weaknesses, opportunities, and threats for your categories or brands that may not be apparent from a topline look at the data.

Buy Category and Business Insights 2 ($198) from CMKG.ORG


Which Online Training Should You Buy? CMKG-audience_convenience icon needs focused training-1

We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
Compare All Online Training Options & Benefits from CMKG.

What You'll Learn with "Category and Business Insights 2" Skill Development Training!

*Look across multiple data sources, with an emphasis on baseline and incremental sales, to move to a more strategic understanding of your business.
*Understand the key drivers for each of baseline and incremental to more effectively analyze the category tactics and understand their impact on category and brand results.
*Consider different data perspectives and views of the data.
*Learn about relationships between different data dimensions and how to correlate the insights into a highly effective, multi-dimensional view of category or brand results. 

Grow You or Your Team with CMKG.ORG

We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

Buy the Category and Business Insights 2: Skill Development Training Program
Compare All Online Learning Options + CMKG-Exclusive Benefits With Purchase

CMKG_Coaching - Quickly build skills

Want to grow your skills, career, and potential? CMKG can help!

Your results are private to you and not shared with anyone outside of CMKG.

Not sure where to start ???!!

1. Start by understanding your skills.

Get clarity on where your skills are at and learning expert advice on your next steps. You can choose a Mini Assessment (45 mins.) or Full Assessment (90 mins.) for FREE. 

  • Instant results by email
  • Follow-up email with next steps

2. Identify your career potential.

Take time to think about your career options. Start your Coaching Assessment for FREE. You can choose to receive the results by email.