Understanding Retailer Strategy and Category Management 2

This accredited program builds proficiency in the category management process at a deep level, including category definition, roles, strategies, and implementation of the plan. 

By moving into more depth about the category management process, you will learn to effectively set up your categories for success through these more detailed foundations in category management.

Buy Understanding Retailer Strategy and Category Management 2 ($369) from CMKG.ORG

 

What You'll Learn with "Understanding Retailer Strategy and Category Management 2" Skill Development Training!

*Learn how retailers define categories and the importance of using consumer decision trees to properly segment the category.
*Understand the importance of assigning category roles, including how to assign tactics to different roles.
*Learn how to assign category strategies and how to develop a category plan.
*Apply your learning to develop a category plan in a hands-on workshop.
*Learn how to implement the plan in retail stores as well as to anticipate obstacles that inhibit the success of the category plan.

 

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Want to grow your skills, career, and potential? CMKG can help!

Your results are private to you and not shared with anyone outside of CMKG.

Not sure where to start ???!!

1. Start by understanding your skills.

You can complete any of the following assessments and get instant results by email for free. Then, you'll get a personalized, follow-up email with suggested next steps for your career.

Available FREE Assessments from CMKG.ORG:

  1. Category Management Levels 1–3 
  2. Category Management Level 4
  3. Sales
  4. Space Management
  5. Shopper Insights

Request a free assessment

2. Identify your career potential.

Take time to think about your career options. Start your Coaching Assessment for FREE. You can choose to receive the results by email.