Understanding Retailer Strategy and Category Management 2: Skill Development Training Program from CMKG

This accredited program builds proficiency in the category management process at a deep level, including category definition, roles, strategies, and implementation of the plan. 

By moving into more depth about the category management process, you will learn to effectively set up your categories for success through these more detailed foundations in category management.

Buy Understanding Retailer Strategy and Category Management 2 ($369) from CMKG.ORG


Which Online Training Should You Buy? CMKG-audience_convenience icon needs focused training-1

We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
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What You'll Learn with "Understanding Retailer Strategy and Category Management 2" Skill Development Training!

*Learn how retailers define categories and the importance of using consumer decision trees to properly segment the category.
*Understand the importance of assigning category roles, including how to assign tactics to different roles.
*Learn how to assign category strategies and how to develop a category plan.
*Apply your learning to develop a category plan in a hands-on workshop.
*Learn how to implement the plan in retail stores as well as to anticipate obstacles that inhibit the success of the category plan.


Grow You or Your Team with CMKG.ORG

We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

Buy the Understanding Retailer Strategy and Category Management 2: Skill Development Training Program
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