--- title: Buy Understanding Retailer Strategy and Category Management 2 description: This accredited program builds proficiency in the category management process at a deep level, including category definition, roles, strategies, and implementation of the plan.  image: https://blog.cmkg.org/hubfs/01_retailer-strategy-2-skill-development-program-Shopify-thumbnail_ad6dd07d-f826-402c-81b9-f7b817cf0bfe_1024x1024.png --- - [**](https://www.facebook.com/hiCmkg/) - [**](https://twitter.com/catmanknowledge) - [**](https://www.linkedin.com/company/category-management-knowledge-group/) - [** Shop Training](https://shoptraining.cmkg.org) - [** info@cmkg.org](mailto:info@cmkg.org) - ** +1 (403) 660-6620 [![CMKG logo](https://blog.cmkg.org/hubfs/CMKG%20logo.png "CMKG logo")](https://www.cmkg.org) # Understanding Retailer Strategy and Category Management 2 This accredited program builds proficiency in the category management process at a deep level, including category definition, roles, strategies, and implementation of the plan.  By moving into more depth about the category management process, you will learn to effectively set up your categories for success through these more detailed foundations in category management. **Buy Understanding Retailer Strategy and Category Management 2 ($369) ****from CMKG.ORG**   Related to: [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning), [Category Management](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-management), [Organization & Team Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/organization-team-solutions), [Individual Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/individual-solutions), [Skill Development Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/skill-development-level), [Retailer Understanding](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/retailer-understanding) ## What You'll Learn with "Understanding Retailer Strategy and Category Management 2" Skill Development Training! **Learn how retailers define categories and the importance of using consumer decision trees to properly segment the category.* **Understand the importance of assigning category roles, including how to assign tactics to different roles.* **Learn how to assign category strategies and how to develop a category plan.* **Apply your learning to develop a category plan in a hands-on workshop.* **Learn how to implement the plan in retail stores as well as to anticipate obstacles that inhibit the success of the category plan.*   #### Check Out All Our Skill Development Programs!  - [Understanding Retailer Strategy and Category Management 1](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-understanding-retailer-strategy-and-category-management-1-skill-development-training-program-from-cmkg) - [Understanding Retailer Strategy and Category Management 2](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-understanding-retailer-strategy-and-category-management-2-skill-development-training-program-from-cmkg) - [Advanced Retailer Understanding](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-advanced-retailer-understanding-skill-development-training-program-from-cmkg) - [Proficiency in Understanding & Using Data 1](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-proficiency-in-understanding-and-using-data-1-skill-development-training-program-from-cmkg) - [Proficiency in Understanding & Using Data 2](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-proficiency-in-understanding-and-using-data-2-skill-development-training-program-from-cmkg) - [Category & Business Insights 1](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-category-and-business-insights-1-skill-development-training-program-from-cmkg) - [Category & Business Insights 2](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-category-and-business-insights-2-skill-development-training-program-from-cmkg) - [Assortment & Space Management Skills](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-assortment-&-space-management-skills-skill-development-training-program-from-cmkg) - [Pricing & Promotional Skills](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-building-pricing-and-promotion-skills-skill-development-training-program-from-cmkg) - [Consumer & Shopper Analytics & Insights](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-consumer-and-shopper-analytics-and-insights-skill-development-training-program-from-cmkg) - [Selling Skills 1](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-selling-skills-1-developing-fact-based-powerpoint-&-presentation-skills-skill-development-training-program-from-cmkg) - [Selling Skills 2](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-selling-skills-2-strategic-selling-and-collaborative-business-planning-skills-skill-development-training-program-from-cmkg) - [Proficiency in Excel](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-proficiency-in-excel-skill-development-training-program-from-cmkg) ### Practical learning solutions for retail, category management, and sales teams # CMKG Practical training and assessment solutions for retailers, suppliers, and commercial teams. We help organizations build capability through blended learning, live training, and assessments designed for real-world application.   - [**](http://bit.ly/cmkgfacebook) - [**](http://bit.ly/cmkgtwitter) - [**](http://bit.ly/cmkglinkedin) - [**](http://bit.ly/cmkgyoutbe) # SOLUTIONS [Corporate Training Solutions](https://www.cmkg.org/corporate-training-solutions) [Team Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment) [Individual eLearning](https://www.cmkg.org/on-demand-training/all) [Book a Consult](https://www.cmkg.org/meetings/ty10)   #### RESOURCES [Complimentary Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment) [Complimentary Learning Tools](https://www.cmkg.org/resource/all) [Thought Leadership Blog](https://blog.cmkg.org/blog) [Resource Hub](https://www.cmkg.org/resource/all) # CONTACT US [info@cmkg.org](mailto:info@cmkg.org) +1 403.660.6620 Calgary, Canada [Book a Consult](https://www.cmkg.org/meetings/suenicholls/teams-meeting) © CMKG.ORG **