---
title: Measuring Category Health
description: You'll learn how to complete a category health assessment, including an exploration of internal and external influences.
image: https://blog.cmkg.org/hubfs/cat%20health.jpg
---

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# Measuring Category Health

***Course Overview***

Participants learn how course time a category health assessment, including an exploration of internal and external influences. An in-depth understanding of baseline and incremental sales volume, drivers and measures are included in this assessment. Participants acquire the ability to address important questions that relate to a category’s health, including those associated with the consumer, trends, the economy, competition, and tactics associated with winning segments and brands. A SWOT analysis introduced as means to captures the most important strengths, weaknesses, opportunities, and threats in the category as the health assessment is completed. Calculations include seasonality index, quadrant analysis, baseline sales and incremental sales measures, tactics % change results, temporary price reduction, and shopper measures.

 

Approximately 4 hours course time

 

 Related to: [Category Health](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-health), [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning), [Business Reviews / Category Reviews](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/business-reviews-category-reviews), [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course), [Intermediate Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/intermediate-level)

## Learning Objectives for Measuring Category Health (Baseline & Incremental Drivers)

*Complete a category health assessment;*  
* Complete a multi-dimension SWOT analysis;*  
* Understand baseline vs. incremental volume and the key drivers;*  
* Calculate different measures that relate to a category health assessment; and*  
* Relate category results back to category and retailer strategy for assessment.*

###### UPGRADE & SAVE. Get the Premium Measuring Category Health (Baseline & Incremental Drivers) Course Package with purchase of CPCA / Foundational Training Program.

 

### Practical learning solutions for retail, category management, and sales teams

# CMKG

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# SOLUTIONS

[Corporate Training Solutions](https://www.cmkg.org/corporate-training-solutions)

[Team Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment)

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#### RESOURCES

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<https://www.cmkg.org/resource/all>

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# CONTACT US

[info@cmkg.org](mailto:info@cmkg.org)

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