New Shopper Perspectives - The Evolution

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"Shopper" is the focal point of everything these days. Advancements in CatMan 2.0, new data and technology drive the need for us to integrate Shopper more and more in everything that we do in category management. In this course, learners will be given perspective on ways that they can start to better reflect Shopper in the work that they do.

 

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Related to: Instructor-Led Course

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Learning Objectives

Learn how to integrate the Shopper into your category management plan.
Understand the importance of the Shopper and gain tangible tools to adapt your CatMan strategy.

 

Get this webinar and MORE with a Premium Learning Membership!

 

Your 12-month premium membership grants you access to ALL of the great resources, training, and webinars in our online training center, including:

  • Comprehensive CatMan Glossary with 1,300+ terms, examples, and tools
  • Resource Library with industry whitepapers and additional resources (regularly updated)
  • E-Commerce Resource
  • Hand-picked Industry News
  • Accredited Training Full Course, “Category Management Overview,” including course resources to enhance learning and retention.
  • 6 Skill-Building Live Webinars, approx. 60 minutes each, including topics such as:
    CatMan 2.0™ Introduction: What’s Changed?
    Rocking Your Presentations in PowerPoint: Part 1
    The Power of Shopper Insights: Why it’s important and what to do about it.
    Rocking Your PowerPoint, Part 2
    Developing Data Visualization Skills for Better Storytelling
  • 20+ Skill-Building Webinar Recordings from past live webinars, including these topics:
    Improving Your Business Acumen in Category Management
    Ways to Identify Growth Opportunities In Your Business
    Rocking Your Presentations in PowerPoint
    Category Management in eCommerce
    Moving to more strategic, fact-based presentations
    What happened in 2018 and where are we headed in 2019?
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