---
title: New Shopper Perspectives - The Evolution
description: In this webinar, Sue Nicholls of CMKG will give you perspective on ways that you can start to better reflect the Shopper in the work that you do. 
---

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- [** Shop Training](https://shoptraining.cmkg.org)
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# New Shopper Perspectives - The Evolution

**![freestocks-yqBKaF1KecM-unsplash](https://blog.cmkg.org/hs-fs/hubfs/social-suggested-images/Lauren%20Social%20Individual%20Offer%20Images/freestocks-yqBKaF1KecM-unsplash.jpg?width=398&name=freestocks-yqBKaF1KecM-unsplash.jpg)**

"Shopper" is the focal point of everything these days. Advancements in CatMan 2.0, new data and technology drive the need for us to integrate Shopper more and more in everything that we do in category management. In this course, learners will be given perspective on ways that they can start to better reflect Shopper in the work that they do.

** **

[![Watch with CMKG’s Learning Subscription](https://no-cache.hubspot.com/cta/default/269713/9a30a948-8591-42c9-8f53-419e1e7af6cd.png)](https://cta-redirect.hubspot.com/cta/redirect/269713/9a30a948-8591-42c9-8f53-419e1e7af6cd)

 Related to: [Instructor-Led Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/instructor-led-course)

## Learning Objectives

##### Learn how to integrate the Shopper into your category management plan.

##### Understand the importance of the Shopper and gain tangible tools to adapt your category management strategy.

 

#### Your 12-month premium membership grants you access to ALL of the great resources, training, and webinars in our online training center, including:

- Comprehensive Category Management Glossary with 1,300+ terms, examples, and tools
- Resource Library with industry whitepapers and additional resources (regularly updated)
- E-Commerce Resource
- Hand-picked Industry News
- Accredited Training Full Course, “Category Management Overview,” including course resources to enhance learning and retention.
- 6 Skill-Building Live Webinars, approx. 60 minutes each, including topics such as:   
  *CatMan 2.0™ Introduction: What’s Changed?*  
  *Rocking Your Presentations in PowerPoint: Part 1*  
  *The Power of Shopper Insights: Why it’s important and what to do about it.*  
  *Rocking Your PowerPoint, Part 2*  
  *Developing Data Visualization Skills for Better Storytelling*
- 20+ Skill-Building Webinar Recordings from past live webinars, including these topics:  
  *Improving Your Business Acumen in Category Management*  
  *Ways to Identify Growth Opportunities In Your Business*  
  *Rocking Your Presentations in PowerPoint*  
  *Category Management in eCommerce*  
  *Moving to more strategic, fact-based presentations*  
  *What happened in 2018 and where are we headed in 2019?*

### Practical learning solutions for retail, category management, and sales teams

# CMKG

Practical training and assessment solutions for retailers, suppliers, and commercial teams. We help organizations build capability through blended learning, live training, and assessments designed for real-world application.  

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# SOLUTIONS

[Corporate Training Solutions](https://www.cmkg.org/corporate-training-solutions)

[Team Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment)

[Individual eLearning](https://www.cmkg.org/on-demand-training/all)

[Book a Consult](https://www.cmkg.org/meetings/ty10)  

#### RESOURCES

[Complimentary Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment)  
<https://www.cmkg.org/resource/all>

[Complimentary Learning Tools](https://www.cmkg.org/resource/all)

[Thought Leadership Blog](https://blog.cmkg.org/blog)

[Resource Hub](https://www.cmkg.org/resource/all)

# CONTACT US

[info@cmkg.org](mailto:info@cmkg.org)

+1 403.660.6620

Calgary, Canada

[Book a Consult](https://www.cmkg.org/meetings/suenicholls/teams-meeting)

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**