Trends in 2018 That Will Affect Category Management

john-schnobrich-FlPc9_VocJ4-unsplashWe'll show you the key anticipated trends that will play a major role in how you create your future strategic category management approach.


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It’s a whole new game in consumer packaged goods and retail in 2018 – incredible disruption through a combination of digital technologies, new competitors with vastly different economics, and shoppers who incorporate multiple shopping approaches – that differ by generation — into their everyday lives.  There’s no longer a straightforward business industry model or shopper path to purchase, that’s traditionally been based on strong brands and mutually beneficial retail partnerships. Winning in a “winner take all” digital world is becoming exponentially more difficult, and it requires rethinking longstanding approaches and traditional business models.

In this webinar, we will cover some of the key trends on Shopper, Workplace, Marketing and Data/Technology anticipated in 2018, and talk about some of the implications they may have on category management now and in the future.

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Learning Objectives

Learn the anticipated key trends that will impact your category management approach with the Shopper, Workplace, Marketing, and Data/Technology.
Gain insight into how the digital world is changing longstanding approaches and traditional business models, and what you need to do to keep up.

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Your 12-month premium membership grants you access to ALL of the great resources, training, and webinars in our online training center, including:

  • Comprehensive CatMan Glossary with 1,300+ terms, examples, and tools
  • Resource Library with industry whitepapers and additional resources (regularly updated)
  • E-Commerce Resource
  • Hand-picked Industry News
  • Accredited Training Full Course, “Category Management Overview,” including course resources to enhance learning and retention.
  • 6 Skill-Building Live Webinars, approx. 60 minutes each, including topics such as:
    CatMan 2.0™ Introduction: What’s Changed?
    Rocking Your Presentations in PowerPoint: Part 1
    The Power of Shopper Insights: Why it’s important and what to do about it.
    Rocking Your PowerPoint, Part 2
    Developing Data Visualization Skills for Better Storytelling
  • 20+ Skill-Building Webinar Recordings from past live webinars, including these topics:
    Improving Your Business Acumen in Category Management
    Ways to Identify Growth Opportunities In Your Business
    Rocking Your Presentations in PowerPoint
    Category Management in eCommerce
    Moving to more strategic, fact-based presentations
    What happened in 2018 and where are we headed in 2019?
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