Pricing Strategies and Analysis Techniques

Pricing Strategies and Analysis Techniques

Course Overview

Participants review retailer strategies that relate to pricing, including price setting definitions and price rules for the retailer. It covers how prices are set, including promotional and new product pricing. The second half of the course captures a variety of advanced pricing analytic techniques, including breakeven point, correlation and price regression, activity-based costing and slope. Participants learn many different techniques used to assess retailer pricing.


Approximately 2.5 hours income


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We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
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Learning Objectives for Pricing Strategies and Analysis Techniques

Describe different aspects of a retailer's pricing strategy;
Explain why it is important to understand retailer's price setting definitions and price rules;
Calculate slope and activity-based costing in assessing price points;
Explain and complete a Correlation and Price Regression analysis;
Determine the most impactful price buckets for a given item for both regular and feature price; and
Assess current retailer pricing as compared to the overall marketplace.

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We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

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