Category Roles

Course Overview

This course gives an understanding of the importance of the category roles based on the purpose of the category for a specific retailer. Participants learn how assigning a category role to each category allows retailers to strategically lay out their stores and help with tactical decision making through pricing, promotion, placement and product availability.

 

Approximately 2 hours course time

 

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Learning Objectives for Category Roles

Explain how "category roles" fit into the category management process;
Describe how category roles help with effective store layout, based on how the consumer shops;
Identify the different category roles, and describe each role; and
Give insights into how the category roles influence the "4 P's" (promotion, pricing, product availability, placement/shelving)
UPGRADE & SAVE. Get the Premium Category Roles Course Package with purchase of CPCA / Foundational Training Program.
 

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Available FREE Assessments from CMKG.ORG:

  1. Category Management Levels 1–3 
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