Category Roles

This course will give you a comprehensive understanding of the importance of the category roles for retailers, based on the purpose of the category for a specific retailer. You'll learn how assigning a category role to each category allows retailers to strategically lay out their store based on the roles. It will also explain the impact that different role assignments can have on the category tactics (4 Ps: pricing, promotion, placement, product availability).

Buy Category Roles Course Package ($125) or Value Course ($59) from CMKG.ORG

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We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
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Learning Objectives for Category Roles - Online Training Course from CMKG.ORG

Explain how "category roles" fit into the category management process;

Describe how the category roles can help with effective store layout, based on how the consumer shops;

Identify the different category roles, and describe each role; and

Give insights into how the category roles influence the "4 P's" (promotion, pricing, product availability, placement/shelving)

Grow You or Your Team with CMKG.ORG

We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

Buy the Category Roles Premium Course Package or Value Video-Only Course
UPGRADE & SAVE. Get the Premium Category Roles Course Package with purchase of CPCA / Foundational Training Program.
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