This course will give you a comprehensive understanding of the importance of the category roles for retailers, based on the purpose of the category for a specific retailer. You'll learn how assigning a category role to each category allows retailers to strategically lay out their store based on the roles. It will also explain the impact that different role assignments can have on the category tactics (4 Ps: pricing, promotion, placement, product availability).
Buy Category Roles Course Package ($125) or Value Course ($59) from CMKG.ORG
