---
title: Category Roles
description: Gain a comprehensive understanding of the importance of the category roles for retailers, based on the purpose of the category for a specific retailer.
image: https://blog.cmkg.org/hubfs/cat%20roles.jpg
---

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# Category Roles

***Course Overview***

This course gives an understanding of the importance of the category roles based on the purpose of the category for a specific retailer. Participants learn how assigning a category role to each category allows retailers to strategically lay out their stores and help with tactical decision making through pricing, promotion, placement and product availability.

 

Approximately 2 hours course time

 

 Related to: [Beginner Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/beginner-level), [Category Roles](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-roles), [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning), [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course)

## Learning Objectives for Category Roles

*Explain how "category roles" fit into the category management process;*  
* Describe how category roles help with effective store layout, based on how the consumer shops;*  
* Identify the different category roles, and describe each role; and*  
* Give insights into how the category roles influence the "4 P's" (promotion, pricing, product availability, placement/shelving)*

###### UPGRADE & SAVE. Get the Premium Category Roles Course Package with purchase of CPCA / Foundational Training Program.

 

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