--- title: Consumer and Shopper Analytics and Insights description: This program builds your skills in the area of shopper understanding, with a focus on the retailer's shopper and approaches to market to their shopper. image: https://blog.cmkg.org/hubfs/01_consumer-insights-skill-development-program-Shopify-thumbnail_9e12ce42-d8b6-4409-b3c0-502a28287c25_1024x1024.png --- - [**](https://www.facebook.com/hiCmkg/) - [**](https://twitter.com/catmanknowledge) - [**](https://www.linkedin.com/company/category-management-knowledge-group/) - [** Shop Training](https://shoptraining.cmkg.org) - [** info@cmkg.org](mailto:info@cmkg.org) - ** +1 (403) 660-6620 [![CMKG logo](https://blog.cmkg.org/hubfs/CMKG%20logo.png "CMKG logo")](https://www.cmkg.org) # Consumer and Shopper Analytics and Insights This program builds your skills in the area of shopper understanding, with a focus on the retailer's shopper and approaches to market to their shopper. Understanding the Shopper is a priority for most Retailers and Suppliers. By building these skills, you will learn to consider different approaches to understand and reach the Shopper, ultimately creating more effective solutions that result in Shopper satisfaction.  **Buy Consumer and Shopper Analytics and Insights ($396) ****from CMKG.ORG**   Related to: [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning), [Data and Insights](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/data-and-insights), [Shopper Insights Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-insights-work), [Organization & Team Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/organization-team-solutions), [Individual Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/individual-solutions) ## What You'll Learn with "Consumer and Shopper Analytics and Insights" Skill Development Training! **Learn how to use store-level data to evaluate category performance and in-store execution, and how to create store clusters and measure before/after performance.* **Learn how to effectively use geodemographic and behavioral data by-products and retailers, to identify product demand by store and zip or postal code. * **Understand the big picture of shopper marketing works, and the strategies and plans required to be successful with Shopper. “Path to purchase”, shopper trip missions, and shopper segmentation are covered. * **Learn about in-store marketing to shoppers across different stimuli.* **Learn how in-store marketing fits into the larger "shopper marketing" umbrella and the importance of tying in consistent messaging along the path to purchase.  * **Improve in-store advertising and marketing through a 6-step approach.* #### Check Out All Our Skill Development Programs!  - [Understanding Retailer Strategy and Category Management 1](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-understanding-retailer-strategy-and-category-management-1-skill-development-training-program-from-cmkg) - [Understanding Retailer Strategy and Category Management 2](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-understanding-retailer-strategy-and-category-management-2-skill-development-training-program-from-cmkg) - [Advanced Retailer Understanding](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-advanced-retailer-understanding-skill-development-training-program-from-cmkg) - [Proficiency in Understanding & Using Data 1](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-proficiency-in-understanding-and-using-data-1-skill-development-training-program-from-cmkg) - [Proficiency in Understanding & Using Data 2](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-proficiency-in-understanding-and-using-data-2-skill-development-training-program-from-cmkg) - [Category & Business Insights 1](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-category-and-business-insights-1-skill-development-training-program-from-cmkg) - [Category & Business Insights 2](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-category-and-business-insights-2-skill-development-training-program-from-cmkg) - [Assortment & Space Management Skills](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-assortment-&-space-management-skills-skill-development-training-program-from-cmkg) - [Pricing & Promotional Skills](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-building-pricing-and-promotion-skills-skill-development-training-program-from-cmkg) - [Consumer & Shopper Analytics & Insights](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-consumer-and-shopper-analytics-and-insights-skill-development-training-program-from-cmkg) - [Selling Skills 1](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-selling-skills-1-developing-fact-based-powerpoint-&-presentation-skills-skill-development-training-program-from-cmkg) - [Selling Skills 2](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-selling-skills-2-strategic-selling-and-collaborative-business-planning-skills-skill-development-training-program-from-cmkg) - [Proficiency in Excel](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/buy-proficiency-in-excel-skill-development-training-program-from-cmkg) ### Practical learning solutions for retail, category management, and sales teams # CMKG Practical training and assessment solutions for retailers, suppliers, and commercial teams. We help organizations build capability through blended learning, live training, and assessments designed for real-world application.   - [**](http://bit.ly/cmkgfacebook) - [**](http://bit.ly/cmkgtwitter) - [**](http://bit.ly/cmkglinkedin) - [**](http://bit.ly/cmkgyoutbe) # SOLUTIONS [Corporate Training Solutions](https://www.cmkg.org/corporate-training-solutions) [Team Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment) [Individual eLearning](https://www.cmkg.org/on-demand-training/all) [Book a Consult](https://www.cmkg.org/meetings/ty10)   #### RESOURCES [Complimentary Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment) [Complimentary Learning Tools](https://www.cmkg.org/resource/all) [Thought Leadership Blog](https://blog.cmkg.org/blog) [Resource Hub](https://www.cmkg.org/resource/all) # CONTACT US [info@cmkg.org](mailto:info@cmkg.org) +1 403.660.6620 Calgary, Canada [Book a Consult](https://www.cmkg.org/meetings/suenicholls/teams-meeting) © CMKG.ORG **