Consumer and Shopper Analytics and Insights

This program builds your skills in the area of shopper understanding, with a focus on the retailer's shopper and approaches to market to their shopper.

Understanding the Shopper is a priority for most Retailers and Suppliers. By building these skills, you will learn to consider different approaches to understand and reach the Shopper, ultimately creating more effective solutions that result in Shopper satisfaction. 

Buy Consumer and Shopper Analytics and Insights ($396) from CMKG.ORG

 

What You'll Learn with "Consumer and Shopper Analytics and Insights" Skill Development Training!

*Learn how to use store-level data to evaluate category performance and in-store execution, and how to create store clusters and measure before/after performance.
*Learn how to effectively use geodemographic and behavioral data by-products and retailers, to identify product demand by store and zip or postal code. 
*Understand the big picture of shopper marketing works, and the strategies and plans required to be successful with Shopper. “Path to purchase”, shopper trip missions, and shopper segmentation are covered.
*Learn about in-store marketing to shoppers across different stimuli.

*Learn how in-store marketing fits into the larger "shopper marketing" umbrella and the importance of tying in consistent messaging along the path to purchase. 

*Improve in-store advertising and marketing through a 6-step approach.

Check Out All Our Skill Development Programs! 

CMKG_Coaching - Quickly build skills

Want to grow your skills, career, and potential? CMKG can help!

Your results are private to you and not shared with anyone outside of CMKG.

Not sure where to start ???!!

1. Start by understanding your skills.

You can complete any of the following assessments and get instant results by email for free. Then, you'll get a personalized, follow-up email with suggested next steps for your career.

Available FREE Assessments from CMKG.ORG:

  1. Category Management Levels 1–3 
  2. Category Management Level 4
  3. Sales
  4. Space Management
  5. Shopper Insights

Request a free assessment

2. Identify your career potential.

Take time to think about your career options. Start your Coaching Assessment for FREE. You can choose to receive the results by email.