Category Management on Limited Data

Course Overview

This course gives meaningful insights into maximizing data in a limited data environment. Participants review different report layouts and perspectives, based on limited data in different areas of the business. They learn about the importance of a trust between retailer and strategic trading partners to be successful in a limited data environment, with participants completing the course having examples that they can take back to their desks as examples. The tactics will also be included in the analytics, with suggestions on how to gather and analyze the data for meaningful insights.


Approximately 2 hours course time


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Learning Objectives for Category Management on Limited Data

Describe the data sources required to take a "basic" category management approach;
Explain the importance of the retailer/supplier relationship in a limited data environment; and
Explain how to analyze the data from both a retailer & supplier perspective, and across the tactics.

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We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

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