Developing Data Visualization Skills for Better Storytelling, Part 1

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How are you utilizing data visualization in your presentations?

 

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Data visualization is the graphical representation of information and data.

Because our eyes are drawn to colors and patterns, we can quickly identify red from blue, square from circle. By using visual elements such as charts, graphs, and maps, data visualization enables us to see and understand trends, outliers, and patterns in data.

Data visualization helps to tell stories, getting rid of the noise and highlighting the useful information. It’s where art and science meet in category management and shopper insights - the data and analytics are the science, and it needs to work together with the visuals (or art) for great storytelling.

As our data-driven world evolves in retail and CPG, so does the need for us to hone our skills. One of these skills includes learning how to use data to make decisions and how to explain the data using visuals.

Join Sue Nicholls of CMKG in this webinar on Developing Data Visualization Skills for Better Storytelling.  Be prepared for a hands-on, interactive webinar in which Sue will make connections between creative storytelling and analysis, with some great examples of data visualization for different data sets.

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Learning Objectives

To explain what data visualization is and why it’s an important component of story-building and presentation skills.
To list the key components of good data visualization, describe each component, and give some examples.
To identify ways to improve data visuals to better meet the purpose.

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    Developing Data Visualization Skills for Better Storytelling
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