---
title: Applying Critical Thinking to your Category Management Work
description: In this webinar, Sue Nicholls of CMKG will teach you how to gain the ability to create a vision or to understand the total enterprise and how the parts work together – both competencies are closely tied to critical thinking, and many of us lack these skills. 
---

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# Applying Critical Thinking to your Category Management Work

**![luke-chesser-JKUTrJ4vK00-unsplash](https://blog.cmkg.org/hs-fs/hubfs/social-suggested-images/Lauren%20Social%20Individual%20Offer%20Images/luke-chesser-JKUTrJ4vK00-unsplash.jpg?width=431&name=luke-chesser-JKUTrJ4vK00-unsplash.jpg)**

When assessing a participant’s business or a retailer’s business, it starts with understanding how the overall business is performing – volume, share, profit, and growth – vs. targets and vs. competition. Once learners establish how the business is performing, they should tie it in with understanding what shopper behavior is driving the results. In this course, learners will gain the ability to create a vision or to understand the total enterprise and how the parts work.

[![Watch with CMKG’s Learning Subscription](https://no-cache.hubspot.com/cta/default/269713/9a30a948-8591-42c9-8f53-419e1e7af6cd.png)](https://cta-redirect.hubspot.com/cta/redirect/269713/9a30a948-8591-42c9-8f53-419e1e7af6cd)

 Related to: [Instructor-Led Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/instructor-led-course)

## Learning Objectives

##### Learn how to gather the right data to gain insight into your business's overall performance.

##### Be able to create a vision for the future of your business based on critical analysis of data and shopper behavior.

#### Your 12-month premium membership grants you access to ALL of the great resources, training, and webinars in our online training center, including:

- Comprehensive Category Management Glossary with 1,300+ terms, examples, and tools
- Resource Library with industry whitepapers and additional resources (regularly updated)
- E-Commerce Resource
- Hand-picked Industry News
- Accredited Training Full Course, “Category Management Overview,” including course resources to enhance learning and retention.
- 6 Skill-Building Live Webinars, approx. 60 minutes each, including topics such as:   
  *CatMan 2.0™ Introduction: What’s Changed?*  
  *Rocking Your Presentations in PowerPoint: Part 1*  
  *The Power of Shopper Insights: Why it’s important and what to do about it.*  
  *Rocking Your PowerPoint, Part 2*  
  *Developing Data Visualization Skills for Better Storytelling*
- 20+ Skill-Building Webinar Recordings from past live webinars, including these topics:  
  *Improving Your Business Acumen in Category Management*  
  *Ways to Identify Growth Opportunities In Your Business*  
  *Rocking Your Presentations in PowerPoint*  
  *Category Management in eCommerce*  
  *Moving to more strategic, fact-based presentations*  
  *What happened in 2018 and where are we headed in 2019?*

### Practical learning solutions for retail, category management, and sales teams

# CMKG

Practical training and assessment solutions for retailers, suppliers, and commercial teams. We help organizations build capability through blended learning, live training, and assessments designed for real-world application.  

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# SOLUTIONS

[Corporate Training Solutions](https://www.cmkg.org/corporate-training-solutions)

[Team Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment)

[Individual eLearning](https://www.cmkg.org/on-demand-training/all)

[Book a Consult](https://www.cmkg.org/meetings/ty10)  

#### RESOURCES

[Complimentary Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment)  
<https://www.cmkg.org/resource/all>

[Complimentary Learning Tools](https://www.cmkg.org/resource/all)

[Thought Leadership Blog](https://blog.cmkg.org/blog)

[Resource Hub](https://www.cmkg.org/resource/all)

# CONTACT US

[info@cmkg.org](mailto:info@cmkg.org)

+1 403.660.6620

Calgary, Canada

[Book a Consult](https://www.cmkg.org/meetings/suenicholls/teams-meeting)

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