As more industries move their sales and business online, cultivating skills to successfully navigate the eCommerce space is now more important than ever. Luckily, with the right tools and training you can easily open up opportunities in the online sphere and adapt brick and mortar category management strategies for the eCommerce space.
This virtual classroom training explores the new eCommerce landscape, the challenges you'll face, and how to extend category management strategies beyond brick and mortar to ensure your success and increased Shopper satisfaction.
category management in ecommerce and the omni-channel
This session can be combined with other training topics to create a virtual training series over days, weeks or months.
Optimum class size: 10-15 participants
Length of session: 120 minutes
Cost: Starts at $2,500 USD (includes customized workshops) per session
KEY TOPICS
- Explore the new landscape: Understand the challenges in data and analytics in eCommerce vs Brick and Mortar stores.
- Identify performance goals: List the key data sources and KPIs in eCommerce.
- Analysis best practices: Study examples of ways to analyze eCommerce data.
- Adapting strategies: Learn how product assortment differs in eCommerce vs Brick and Mortar stores.
