Category Management in eCommerce: Virtual Classroom Training from CMKG

As more industries move their sales and business online, cultivating skills to successfully navigate the eCommerce space is now more important than ever. Luckily, with the right tools and training you can easily open up opportunities in the online sphere and adapt brick and mortar category management strategies for the eCommerce space. 

This virtual classroom training explores the new eCommerce landscape, the challenges you'll face, and how to extend category management strategies beyond brick and mortar to ensure your success and increased Shopper satisfaction. 

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  • Explore the new landscape: Understand the challenges in data and analytics in eCommerce vs Brick and Mortar stores.
  • Identify performance goals: List the key data sources and KPIs in eCommerce.
  • Analysis best practices: Study examples of ways to analyze eCommerce data.
  • Adapting strategies: Learn how product assortment differs in eCommerce vs Brick and Mortar stores.

Interested in Category Management in eCommerce team training?

Training can start in as little as 2 weeks and can be customized for your specific team. We'll personalize your training to help adapt your specific strategies for success in the online sphere. Complete this form and we will contact you for details. Virtual Classroom training can include up to 20 individuals. Larger groups or multiple teams can also be accommodated.

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Virtual Classroom Training FAQ:

  • What will individuals learn? Each Virtual Classroom training has defined learning objectives. If you have a question about what is specifically covered, please email to request more information.
  • What is required of individuals? Virtual Classroom training is designed as highly interactive and requires individual participation through chat, whiteboards, breakout rooms, contests, quizzes, and more. There may also be work before class sessions and/or homework between class sessions.
  • Want to customize your training? With customized training, you’ll be able to focus on the specific areas where you’d like to optimize and hone your team’s skills. Personalizing your training allows you to take advantage of longer and extra sessions to fit your exact needs and overall goals. In addition, your customized training session can be expanded and combined with other sessions to create a tailored virtual training program and/or a regular set session on different topic areas (chosen by you!) every month or two. Pricing will vary depending on your specific customized training.

 Navigating a new landscape   

Help your team gain the right skills and build their confidence with CMKG Virtual Classroom training.

eCommerce is a different beast than brick & mortar. Discover how to adapt your category management approach to the online space with this comprehensive virtual training. You'll gain insight into the new challenges ahead, learn analysis best practices, and discover how to open up more opportunities for your team by adapting strategies for the eCommerce world. CMKG has led major retailer and supplier organizations through online and virtual classroom training since 2005 and can help you and your team jumpstart your eCommerce skills and confidence.



What’s included when buying Category Management in eCommerce team training?

  • Live instruction
  • Handouts 
  • Prework
  • Enroll up to 20 people
  • Content and learning objectives can be customized to fit retail- or manufacturer-specific needs or proprietary content

What are the other topics for Virtual Classroom training?

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