Overview: In the last decade, category management has evolved significantly due to complex data, advancing technologies, changing shopper expectations, and the rise of the omni-channel. To remain effective in retail and CPG, it's crucial to adopt a more dynamic and adaptive approach. This includes integrating insights from diverse channels, prioritizing the preferences of the modern shopper, and leveraging innovative technologies. Navigating these changes requires a strategic upgrade, acknowledging new challenges and embracing cutting-edge strategies to stay relevant and agile in the dynamic retail landscape.
Explore industry shifts, discern their implications, and empower your team/organization with the skills and insights for a future-ready category management approach in this instructor-led training session.
Session Details:
- Optimum Class Size: 10-15 participants (maximum 25)
- Length of Session: 120 minutes
- Cost: Starts at $3,000 USD (inclusive of development, customization, delivery, student notes, and hands-on workshops). Multiple sessions of the same topic are at a reduced price.
- Core Competency: Retail Strategy
Adaptability: Combine this session with other topics for a virtual training series spanning days, weeks, or months.
Key Learning Objectives:
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New Challenges in Retail:
- Describe evolving challenges and changing needs in retail and consumer packaged goods.
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Integration of the New Shopper:
- Explain the characteristics of the new shopper, the shopper journey and how to integrate them into the category management process.
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Omni-Channel Navigation:
- Identify strategies to navigate the omni-channel, encompassing both brick-and-mortar and online retail formats.
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Category Management Upgrade:
- List ways to upgrade your category management approach with new strategies for the evolving landscape.
Prepare your team for success in the ever-changing industry by mastering adaptive category management techniques tailored to contemporary challenges and opportunities.
