The category management process has changed to reflect more complex data, increasingly complicated technologies, more sophisticated Shoppers, and an evolving retail Omni-Channel. And, as the industry continues to rapidly evolve and present new challenges, your strategic CatMan approach must adapt to meet the needs of the new Shopper and Omni-Channel. This virtual classroom training will dive into the most important changes to the category management process, the implications they have for your team and for navigating your business into the future, and will provide your team with the skills necessary to implement an effective CatMan strategy to keep up with this ever-changing industry.
- Evolving landscape: CatMan 2.0 tackles the new challenges and identifies changing needs within the rapidly-evolving industry — from the sheer volume of complex data to how to successfully navigate the online sphere.
- Understanding the Shopper and Omni-Channel: You'll gain a comprehensive understanding of the new, sophisticated Shopper and how to integrate the Shopper into every step of the CatMan process. Plus, you'll learn how to best navigate the Omni-Channel, creating a new tailored approach bridging brick and mortar and the online spheres.
- New strategy: With a thorough understanding of the CatMan 2.0 process, you'll be able to upgrade your category management approach to incorporate new strategies for the changing landscape.