Revitalizing Category Management: Adapting to Shopper Needs, Technology, Data, and Omni-Channel Evolution

Overview: In the last decade, category management has evolved significantly due to complex data, advancing technologies, changing shopper expectations, and the rise of the omni-channel. To remain effective in retail and CPG, it's crucial to adopt a more dynamic and adaptive approach. This includes integrating insights from diverse channels, prioritizing the preferences of the modern shopper, and leveraging innovative technologies. Navigating these changes requires a strategic upgrade, acknowledging new challenges and embracing cutting-edge strategies to stay relevant and agile in the dynamic retail landscape.

Explore industry shifts, discern their implications, and empower your team/organization with the skills and insights for a future-ready category management approach in this instructor-led training session.

Session Details:

  • Optimum Class Size: 10-15 participants (maximum 25)
  • Length of Session: 120 minutes
  • Cost: Starts at $3,000 USD (inclusive of development, customization, delivery, student notes, and hands-on workshops). Multiple sessions of the same topic are at a reduced price.
  • Core Competency: Retail Strategy

Adaptability: Combine this session with other topics for a virtual training series spanning days, weeks, or months.

Key Learning Objectives:

  1. New Challenges in Retail:

    • Describe evolving challenges and changing needs in retail and consumer packaged goods.
  2. Integration of the New Shopper:

    • Explain the characteristics of the new shopper, the shopper journey and how to integrate them into the category management process.
  3. Omni-Channel Navigation:

    • Identify strategies to navigate the omni-channel, encompassing both brick-and-mortar and online retail formats.
  4. Category Management Upgrade:

    • List ways to upgrade your category management approach with new strategies for the evolving landscape.

Prepare your team for success in the ever-changing industry by mastering adaptive category management techniques tailored to contemporary challenges and opportunities.

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Instructor-Led Training FAQ:

  • What will individuals learn? Each training session (in-person or virtual) has well-defined learning objectives that focus on the most important elements of the topic area.  This is tweaked to meet the unique and specific needs of your team or organization.
  • What is required of individuals? Instructor-led training is designed to be highly interactive, requiring individual engagement online through features like chat, whiteboards, breakout rooms, contests, quizzes, and more. Participants may also have prework assignments and/or post-class homework.
  • Want to customize your training?  Opt for customized training to zero in on areas for skill enhancement. Tailoring your training allows a focus on precise needs, offering flexibility with extended or additional sessions. Customized sessions can also be integrated and complemented with other topics to create a bespoke custom training program. 

What are the other topics for Virtual Classroom training? 

DON'T SEE WHAT YOU'RE LOOKING FOR? Customize Your Training by building your own topic, combining topics, or creating your own training program! We'll work with you to develop the perfect learning solution!


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Available FREE Assessments from CMKG.ORG:

  1. Category Management Levels 1–3 
  2. Category Management Level 4
  3. Sales
  4. Space Management
  5. Shopper Insights

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