CatMan 2.0: Virtual Classroom Training from CMKG

The category management process has changed to reflect more complex data, increasingly complicated technologies, more sophisticated Shoppers, and an evolving retail Omni-Channel. And, as the industry continues to rapidly evolve and present new challenges, your strategic CatMan approach must adapt to meet the needs of the new Shopper and Omni-Channel. This virtual classroom training will dive into the most important changes to the category management process, the implications they have for your team and for navigating your business into the future, and will provide your team with the skills necessary to implement an effective CatMan strategy to keep up with this ever-changing industry.

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  • Evolving landscape: CatMan 2.0 tackles the new challenges and identifies changing needs within the rapidly-evolving industry — from the sheer volume of complex data to how to successfully navigate the online sphere.
  • Understanding the Shopper and Omni-Channel: You'll gain a comprehensive understanding of the new, sophisticated Shopper and how to integrate the Shopper into every step of the CatMan process. Plus, you'll learn how to best navigate the Omni-Channel, creating a new tailored approach bridging brick and mortar and the online spheres. 
  • New strategy: With a thorough understanding of the CatMan 2.0 process, you'll be able to upgrade your category management approach to incorporate new strategies for the changing landscape.

Interested in Improving Your CatMan 2.0 team training?

Training can start in as little as 2 weeks and can be customized for your specific team. We can help you develop and optimize your next presentation for an upcoming launch to ensure you engage and move your audience to action. Complete this form and we will contact you for details. Virtual Classroom training can include up to 20 individuals. Larger groups or multiple teams can also be accommodated.

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Virtual Classroom Training FAQ:

  • What will individuals learn? Each Virtual Classroom training has defined learning objectives. If you have a question about what is specifically covered, please email to request more information.
  • What is required of individuals? Virtual Classroom training is designed as highly interactive and requires individual participation through chat, whiteboards, breakout rooms, contests, quizzes, and more. There may also be work before class sessions and/or homework between class sessions.
  • Want to customize your training? With customized training, you’ll be able to focus on the specific areas where you’d like to optimize and hone your team’s skills. Personalizing your training allows you to take advantage of longer and extra sessions to fit your exact needs and overall goals. In addition, your customized training session can be expanded and combined with other sessions to create a tailored virtual training program and/or a regular set session on different topic areas (chosen by you!) every month or two. Pricing will vary depending on your specific customized training.

Expertly pivot your strategy to tackle new challenges with CatMan 2.0

Help your team gain the right skills and build their confidence with CMKG Virtual Classroom training.

How well is your CatMan approach keeping up with the rapidly-changing landscape? With this virtual classroom training, you'll gain a better understanding of the CatMan 2.0 process, how to integrate the new Shopper into your approach, and how to best navigate the Omni-Channel. CMKG has led major retailer and supplier organizations through online and virtual classroom training since 2005 and can help you and your team jumpstart your presentation skills and confidence.



What’s included when buying CatMan 2.0 team training?

  • Live instruction
  • Handouts 
  • Prework
  • Enroll up to 20 people
  • Content and learning objectives can be customized to fit retail- or manufacturer-specific needs or proprietary content

What are the other topics for Virtual Classroom training? 

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