You'll learn to define a category from the consumer’s point of view. This course will dive into how the category is defined affects the tactics, how the category is merchandised, priced and promoted. Once the category is defined, it needs to be segmented based on a consumer decision tree. This sets up the category for effective analysis based on how the consumer shops the category. You'll learn these key steps of the Category Management process and varying methods in this comprehensive course.
Buy Category Definition & Segmentation Course Package ($125) or Value Course ($59) from CMKG.ORG