Category Definition & Segmentation

You'll learn to define a category from the consumer’s point of view. This course will dive into how the category is defined affects the tactics, how the category is merchandised, priced and promoted. Once the category is defined, it needs to be segmented based on a consumer decision tree. This sets up the category for effective analysis based on how the consumer shops the category. You'll learn these key steps of the Category Management process and varying methods in this comprehensive course.

Buy Category Definition & Segmentation Course Package ($125) or Value Course ($59) from CMKG.ORG


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We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
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Learning Objectives for Category Definition & Segmentation - Online Training Course from CMKG.ORG

Explain why defining and segmenting the categories is a key step in the "Retailer Strategy" piece of category management;

Give examples of different ways that a category can be defined based on different retailer strategies; and

Identify the steps to properly segment a category.

Grow You or Your Team with CMKG.ORG

We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

Buy the Category Definition & Segmentation Premium Course Package or Value Video-Only Course
UPGRADE & SAVE. Get the Premium Category Definition & Segmentation Course Package with purchase of CPCA / Foundational Training Program.
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