---
title: Category Definition & Segmentation
description: Learn to define a category from the consumer’s point of view and dive into how the category is defined affects the tactics, how the category is merchandised, priced and promoted.
image: https://blog.cmkg.org/hubfs/def%20and%20seg.jpg
---

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# Category Definition & Segmentation

***Course Overview***

Participants learn to define a category from the shopper’s point of view and understand how category definition affects how the category is merchandised, priced, and promoted. Once the category is defined, it needs to be segmented based on a consumer decision tree. This sets up the category for effective analysis based on how the shopper shops the category. Key steps and varying methods are explored in completing these steps of the Category Management process.

 

Approximately 2 hours course time

**Buy Category Definition & Segmentation Course Package ($125) or Value Course ($59) from CMKG.ORG**

 

 Related to: [Beginner Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/beginner-level), [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning), [Category Definition Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-definition-work), [Category Segments](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-segments), [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course)

## Learning Objectives for Category Definition & Segmentation 

*Explain why defining and segmenting the categories is a key step in the "Retailer Strategy" piece of category management;*  
* Give examples of ways that a category can be defined based on different retailer strategies; and*  
* Identify the steps to properly segment a category.*

###### UPGRADE & SAVE. Get the Premium Category Definition & Segmentation Course Package with purchase of CPCA / Foundational Training Program.

 

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