Developing Shopper-Based CatMan Foundations

Developing Shopper-Based CatMan Foundations: Category Definition, Roles, and Strategies

Well-defined category foundations provide the rules, guidelines, and strategies for a category’s success or failure by aligning to how the Shopper most likely views the category; how items are segmented; and a solid category decision tree.

Learn how to assign Category Roles and Strategies with the Shopper in mind, including their emotional needs, and be more creative when it comes to defining Retailer strategies in this webinar-based CatMan Master’s Course.

Buy Developing Shopper-Based CatMan Foundations: Category Definition, Roles, and Strategies Course ($69) from CMKG.ORG

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We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
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Learning Objectives for Developing Shopper-Based CatMan Foundations: Category Definition, Roles, and Strategies - Online Training Course from CMKG.ORG

Ways to improve category definitions and segmentation to reflect the Shopper;

Different options for developing category decision trees and discuss their importance to the CatMan foundations;

Examples of how to incorporate Shopper into category roles and strategy assignment;

Guidelines that will help you establish foundations for your category or categories.

Grow You or Your Team with CMKG.ORG

We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

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UPGRADE & SAVE. Get the Developing Shopper-Based CatMan Foundations: Category Definition, Roles, and Strategies Course Package with purchase of Master's Training Program.
 
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