Pricing: New Analytics, Issues, Challenges and Opportunities

Pricing: New Analytics, Issues, Challenges and Opportunities

Pricing is an important but complex tactic in category management because changes can have huge implications on sales and profit. As we continue to expand understanding on just how varied the response to price changes is, we can begin to understand the variables such as online shopping, price transparency, Shopper expectations, and value.


 

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Learning Objectives for Pricing: New Analytics, Issues, Challenges and Opportunities

The complex data and technology that can increase your understanding;
Advanced pricing strategies and common issues in pricing;
Examples of more sophisticated data sets and technologies; and
Advanced pricing analysis.

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