This complimentary Virtual Classroom Training will help guide you through some of the changes necessary for improved Shopper understanding.
Many of us were struggling with Shopper understanding prior to the pandemic, but now everything has changed. The Shopper’s behaviors have changed both in brick & mortar and online across different demographic groups, and new trends have emerged. As a result, we also need to press the “reset” button and do a deep dive into understanding the new and evolving Shopper.
At the end of the training, you will be able to:
- Describe the key Shopper data sources available and their uses.
- Identify ways to analyze your Shopper for your categories to understand who they are and how they’ve changed (we’ll walk through a category example).
- List ways to proactively understand and track the Shopper in 2021 and why this is important.