Category management has changed since its introduction over 30 years ago. So how do the solutions/data/technologies that learners sell fit within the new category management framework? CatMan 2.0 (developed by the CMA) provides a framework and guidelines for a new category management approach. We walk learners through a new learning platform that we rolled out in 2017 that includes a solution provider component (both from an educational and a training perspective), as well as learning how participants can get better educated in the future of category management and how they can help the industry move forward.
