The Power of Shopper Insights: Why it’s important and what to do about it

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This course addresses the power and importance of Shopper Insights in today’s world, and how Shopper understanding can help drive growth in your business. By the end of this course, learners are able to define Shopper Insights from both a category management perspective and a broader organizational perspective, explain the different perspectives of Shopper Insights for both retailers and manufacturers, articulate the power of Shopper Insights and explain why it is a critical function in today’s organizations, explain the difference between Shopper facts and insights, and identify their organization’s level of Shopper insights through a shopper insights framework.

 

 

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Related to: Instructor-Led Course

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Learning Objectives

Define Shopper Insights from both a category management perspective and a broader organizational perspective.
Explain the different perspectives of Shopper Insights for both retailers and manufacturers.
Articulate the power of Shopper Insights and explain why it is a critical function in today’s organizations.
Explain the difference between Shopper facts and insights.
Identify your organization’s level of Shopper insights through a shopper insights framework.

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