---
title: "The Power of Shopper Insights: Why it’s important and what to do about it"
description: Sue Nicholls invites special guest Leslie Warshaw (SIMA) to co-facilitate this session, which will address the power and importance of Shopper Insights in today’s world, and how Shopper understanding can help drive growth in your business.
---

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# The Power of Shopper Insights: Why it’s important and what to do about it

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This course addresses the power and importance of Shopper Insights in today’s world, and how Shopper understanding can help drive growth in your business. By the end of this course, learners are able to define Shopper Insights from both a category management perspective and a broader organizational perspective, explain the different perspectives of Shopper Insights for both retailers and manufacturers, articulate the power of Shopper Insights and explain why it is a critical function in today’s organizations, explain the difference between Shopper facts and insights, and identify their organization’s level of Shopper insights through a shopper insights framework.

** **

 

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 Related to: [Instructor-Led Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/instructor-led-course)

## Learning Objectives

##### Define Shopper Insights from both a category management perspective and a broader organizational perspective.

##### Explain the different perspectives of Shopper Insights for both retailers and manufacturers.

##### Articulate the power of Shopper Insights and explain why it is a critical function in today’s organizations.

##### Explain the difference between Shopper facts and insights.

##### Identify your organization’s level of Shopper insights through a shopper insights framework.

#### Your 12-month premium membership grants you access to ALL of the great resources, training, and webinars in our online training center, including:

- Comprehensive Category Management Glossary with 1,300+ terms, examples, and tools
- Resource Library with industry whitepapers and additional resources (regularly updated)
- E-Commerce Resource
- Hand-picked Industry News
- Accredited Training Full Course, “Category Management Overview,” including course resources to enhance learning and retention.
- 6 Skill-Building Live Webinars, approx. 60 minutes each, including topics such as:   
  *CatMan 2.0™ Introduction: What’s Changed?*  
  *Rocking Your Presentations in PowerPoint: Part 1*  
  *The Power of Shopper Insights: Why it’s important and what to do about it.*  
  *Rocking Your PowerPoint, Part 2*  
  *Developing Data Visualization Skills for Better Storytelling*
- 20+ Skill-Building Webinar Recordings from past live webinars, including these topics:  
  *Improving Your Business Acumen in Category Management*  
  *Ways to Identify Growth Opportunities In Your Business*  
  *Rocking Your Presentations in PowerPoint*  
  *Category Management in eCommerce*  
  *Moving to more strategic, fact-based presentations*  
  *What happened in 2018 and where are we headed in 2019?*

### Practical learning solutions for retail, category management, and sales teams

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