The Why Assessment: Shopper Insight is the Missing Puzzle Piece

The Why Assessment: Shopper Insight is the Missing Puzzle Piece

One of the biggest changes and challenges is the integration of Shopper Insights into the Category Assessment to answer WHY they buy. Answer this very important question, and learn HOW to insert Shopper insights into assessments, review and analytics.

 

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Learning Objectives for The "Why" Assessment: Shopper Insight is the Missing Puzzle Piece

New and existing data sources;
How-to examples of weaving these insights into your assessments for a better overall category perspective; and
Practical ways to tie these insights into category opportunity identification, category plans, and your everyday category management work.

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We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

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