Training Topics, Format, or Audience: Category Management Training, Topic-Focused Training, Master’s Training
One of the biggest changes and challenges is the integration of Shopper Insights into the Category Assessment to answer WHY they buy.
Answer this very important question, and learn HOW to insert Shopper insights into assessments, review, and analytics in this webinar-based CatMan Master’s Course.
Buy The Why Assessment: Shopper Insight is the Missing Puzzle Piece Course ($69) from CMKG.ORG
New and existing data sources;
How-to examples of weaving these insights into your assessments for a better overall category perspective; and
Practical ways to tie these insights into category opportunity identification, category plans, and your everyday category management work.
Your results are private to you and not shared with anyone outside of CMKG.
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A global, category management training company that serves Retail, Manufacturing, and Solution Provider Executives and their Teams in the pursuit and achievement of business goals through excellence in category management strategy and practice.