Identifying Business Opportunities Through Improved Shopper Focus

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This course is all about the Shopper, including ways for learners to incorporate them into their work. With presenters from Video Mining and SwiftIQ we'll run through two hands-on case studies in which they will draw Shopper insights from a set of data and learn how to turn these insights into action. 

 

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Related to: Instructor-Led Course

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Learning Objectives

Practice using real-world examples of how to effectively draw Shopper insight from data.
Learn how to implement Shopper insights into your category management strategy.

 

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Your 12-month premium membership grants you access to ALL of the great resources, training, and webinars in our online training center, including:

  • Comprehensive CatMan Glossary with 1,300+ terms, examples, and tools
  • Resource Library with industry whitepapers and additional resources (regularly updated)
  • E-Commerce Resource
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  • Accredited Training Full Course, “Category Management Overview,” including course resources to enhance learning and retention.
  • 6 Skill-Building Live Webinars, approx. 60 minutes each, including topics such as:
    CatMan 2.0™ Introduction: What’s Changed?
    Rocking Your Presentations in PowerPoint: Part 1
    The Power of Shopper Insights: Why it’s important and what to do about it.
    Rocking Your PowerPoint, Part 2
    Developing Data Visualization Skills for Better Storytelling
  • 20+ Skill-Building Webinar Recordings from past live webinars, including these topics:
    Improving Your Business Acumen in Category Management
    Ways to Identify Growth Opportunities In Your Business
    Rocking Your Presentations in PowerPoint
    Category Management in eCommerce
    Moving to more strategic, fact-based presentations
    What happened in 2018 and where are we headed in 2019?
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