Understanding and Marketing to Your Shopper

Course Overview  

This course gives an in-depth overview of understanding the consumer and shopper, their needs, and their behavior beyond the basics, and beyond the category level. Retailers and suppliers need to realize how the big picture of shopper marketing works and ensure that they have the strategies and plans in place to set themselves up for success in future shopper marketing endeavors. “Path to purchase”, shopper trip missions, and shopper segmentation are covered. Participants then learn about in-store marketing to shoppers across different stimuli.  


Approximately 2.5 hours course time

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We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
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Learning Objectives for Understanding and Marketing to Your Shopper

Define shopper marketing; 
Describe the shoppers "path to purchase"; 
List some examples of trip missions, and some ways to market based on these different types; 
Explain some of the things that drive shopper marketing; 
Describe the key requirements for successful shopper marketing; and 
Describe some key measurables related to shopper marketing. 

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We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

Buy the Understanding and Marketing to Your Shopper Premium Course Package or Value Video-Only Course
UPGRADE & SAVE. Get the Premium Understanding and Marketing to Your Shopper Course Package with purchase of CPSA / Advanced Training Program.
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