Gain an in-depth look at third-party consumer panel data, including how it is derived, commonly used measures, and examples of how to think about and maximize its potential.
Household panel data is one of the primary data sources required to do category management work. It provides a clear picture of consumer behavior so that retailers, sales and marketing professionals can continually adjust their strategies to focus on the consumer dynamics that drive category and brand performance. Building Data Competency: Panel Data walks through examples of key consumer purchase behavior measures, interaction data and demographics in detail.
Buy Building Data Competency — Panel Data Course Package ($125) or Value Course ($59) from CMKG.ORG