Building Data Competency: Panel Data

Building Data Competency: Panel Data

Course Overview

Gain an in-depth look a third-party consumer panel data, including how it is derived, commonly used measures, and examples of how to think about and maximize its potential. Household panel data is one of the primary data sources required to do category management work. It provides a clear picture of consumer behaviour so that retailers, sales, and marketing professionals can continually adjust their strategies to focus on the consumer dynamics that drive category and brand performance. This course walks through examples of key consumer purchase behaviour measures, interaction data and demographics in detail.


Approximately 2 hours course time


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Learning Objectives for Building Data Competency - Panel Data

Define panel data and identify the different data sources that it can be derived from;
Describe the key facts available on panel data and how they are used;
Understand how to analyze and use demographic data; and
Explain the opportunities that exist to change shopper behavior based on panel insights.

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We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

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