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Building Data Competency: Panel Data

Building Data Competency: Panel Data

Gain an in-depth look at third-party consumer panel data, including how it is derived, commonly used measures, and examples of how to think about and maximize its potential.

Household panel data is one of the primary data sources required to do category management work. It provides a clear picture of consumer behavior so that retailers, sales and marketing professionals can continually adjust their strategies to focus on the consumer dynamics that drive category and brand performance. Building Data Competency: Panel Data walks through examples of key consumer purchase behavior measures, interaction data and demographics in detail.

Buy Building Data Competency — Panel Data Course Package ($125) or Value Course ($59) from CMKG.ORG

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We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
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Learning Objectives for Building Data Competency - Panel Data: Online Training Course from CMKG.ORG

Define panel data and identify the different data sources that it can be derived from;

Describe the key facts available on panel data and how they are used;

Understand how to analyze and use demographic data; and

Explain the opportunities that exist to change shopper behavior based on insights from panel data.

Grow You or Your Team with CMKG.ORG

We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

Buy the Building Data Competency: Panel Data Premium Course Package or Value Video-Only Course
 
UPGRADE & SAVE. Get the Premium Building Data Competency: Panel Data Course Package with purchase of CPCA / Foundational Training Program.
 
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