Category Tactics and Analytics: Online Training Course from CMKG

This course reviews each of the tactics, or “4 Ps” (product assortment, product placement, pricing and promotion). You'll learn each tactic’s definition, measurement, and basic analytics, PLUS, specific calculations for “Share per Item”, “Item Share”, “Wtd Distribution”, “Sales per Point of Distribution”, “Shelf Share”, “Feature Share”, “Gross Margin”, “Penny Profit”, and “Avg. Unit Price vs. Avg.Tonnage Price”.

Buy Category Tactics and Analytics Course Package ($125) or Value Course ($59) from CMKG.ORG

 

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We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
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Learning Objectives for Category Tactics and Analytics - Online Training Course from CMKG.ORG

List the tactics and give some examples of retailer strategies;

Explain how the tactics can influence a consumer's purchase decisions;

Describe some key measures and basic analytics for each tactic;

Explain the importance of each tactic.

Grow You or Your Team with CMKG.ORG

We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

Buy the Category Tactics and Analytics Premium Course Package or Value Video-Only Course
 
UPGRADE & SAVE. Get the Premium Category Tactics and Analytics Course Package with purchase of CPCA / Foundational Training Program.
 
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