---
title: Category Tactics and Analytics
description: This course reviews each of the tactics, or “4 Ps” (product assortment, product placement, pricing and promotion).
image: https://blog.cmkg.org/hubfs/tactics%20and%20analytics.jpg
---

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# Category Tactics and Analytics

***Course Overview***

This course reviews each of the tactics, or “4 Ps” (product assortment, product placement, pricing and promotion). Each tactic’s definition, measurement, and basic analytics are included. Specific calculations for “Share per Item”, “Item Share”, “Wtd Distribution”, “Sales per Point of Distribution”, “Shelf Share”, “Feature Share”, “Gross Margin”, “Penny Profit”, and “Avg. Unit Price vs. Avg.Tonnage Price” are included.

 

Approximately 2.5 hours course time

 

 Related to: [Beginner Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/beginner-level), [Category Tactics](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-tactics), [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning), [Category Analytics](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-analytics), [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course)

## Learning Objectives for Category Tactics and Analytics 

*List the tactics and give some examples of retailer strategies;*  
* Explain how the tactics can influence a consumer's purchase decisions;*  
* Describe some key measures and basic analytics for each tactic;*  
* Explain the importance of each tactic.*

###### UPGRADE & SAVE. Get the Premium Category Tactics and Analytics Course Package with purchase of CPCA / Foundational Training Program.

 

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