Category Management Overview

Category management is the retailer/supplier process of managing categories as strategic business units, producing enhanced business results by focusing on delivering consumer value. Category management provides strategic businesses approaches and analytics that will benefit sales, marketing and category management professionals to understand. If you're working in a category management environment, you need to understand the whole process, from a big picture perspective. 

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We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
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Learning Objectives for Category Management Overview - Online Training Course from CMKG.ORG

Define category management, and explain why it is an important process for both retailers and suppliers;
List the different perspectives to consider in category management;
State the key steps in the category management process;
Explain why retailer strategy is an important piece of category management for both retailers and suppliers to understand; and
List the key components of each step in the category management process.

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We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

Buy the Category Management Overview Premium Course Package or Value Video-Only Course
 
UPGRADE & SAVE. Get the Premium Category Management Overview Course Package with purchase of CPCA / Foundational Training Program.
 
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