---
title: Category Management Overview
description: Category Management Overview introduces category management as a strategic business process that will benefit sales, marketing, and category management roles.
image: https://blog.cmkg.org/hubfs/thumb.png.jpg
---

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# Category Management Overview

***Course Overview***

Category management is the retailer/supplier process of managing categories as strategic business units, producing enhanced business results by focusing on delivering consumer value. Category management provides strategic businesses approaches and analytics that benefit sales, marketing and category management professionals to understand. If participants are working in a category management environment, they need to understand the whole process, from a big picture perspective.

 

 

Approximately 1.5 hours course time 

 

 Related to: [Beginner Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/beginner-level), [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning), [Category Management](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-management), [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course)

## Learning Objectives for Category Management Overview 

*Define category management and explain its importance for both retailers & suppliers;*  
* List the different perspectives to consider in category management;*  
* State the key steps in the category management process;*  
* Explain why retailer strategy is an important piece of category management for both retailers and suppliers to understand; and*  
* List the key components of each step in the category management process.*

###### UPGRADE & SAVE. Get the Premium Category Management Overview Course Package with purchase of CPCA / Foundational Training Program.

 

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