Category Management Overview

Course Overview

Category management is the retailer/supplier process of managing categories as strategic business units, producing enhanced business results by focusing on delivering consumer value. Category management provides strategic businesses approaches and analytics that benefit sales, marketing and category management professionals to understand. If participants are working in a category management environment, they need to understand the whole process, from a big picture perspective.



Approximately 1.5 hours course time 


Learning Objectives for Category Management Overview 

Define category management and explain its importance for both retailers & suppliers;
List the different perspectives to consider in category management;
State the key steps in the category management process;
Explain why retailer strategy is an important piece of category management for both retailers and suppliers to understand; and
List the key components of each step in the category management process.
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