The What Assessment: Category Insights Using Advanced Data Sources

The What Assessment: Category Insights Using Advanced Data Sources

Category assessments are WHERE opportunities are identified primarily through the evaluation of historical data. There are many ways that assessments can be improved and enhanced to reflect the Shopper to incorporate more advanced data sources and analytics. Learn how to derive deeper category insights in this webinar-based CatMan Master’s Course.

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We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
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Learning Objectives for The "What" Assessment: Category Insights Using Advanced Data Sources - Online Training Course from CMKG.ORG

New and evolving data sets necessary for best-in-class techniques and analytics;

Review of the analytical approach to lead practitioners to create successful category plans;

How to develop more advanced category assessments and reviews using new data sources and tools.

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We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

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UPGRADE & SAVE. Get The "What" Assessment: Category Insights Using Advanced Data Sources Course Package with purchase of Master's Training Program.
 
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