---
title: "The What Assessment: Category Insights Using Advanced Data Sources"
description: Learn how to derive deeper category insights in this webinar-based CatMan Master’s Course.
image: https://blog.cmkg.org/hubfs/master5-1.jpg
---

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# The What Assessment: Category Insights Using Advanced Data Sources

Category assessments are WHERE opportunities are identified primarily through the evaluation of historical data. There are many ways that assessments can be improved and enhanced to reflect the Shopper to incorporate more advanced data sources and analytics. Participants learn how to derive deeper category insights.

 

 

 Related to: [Advanced Data](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/advanced-data), [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning), [Category Management](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-management), [Master’s Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/masters-level)

## Learning Objectives for The "What" Assessment: Category Insights Using Advanced Data Sources

*New and evolving data sets necessary for best-in-class techniques and analytics;*  
* An analytical approach to lead practitioners to create successful category plans;*  
* Development of more advanced category assessments and reviews using new data sources and tools.*

###### UPGRADE & SAVE. Get The "What" Assessment: Category Insights Using Advanced Data Sources Course Package with purchase of Master's Training Program.

 

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