CatMan 2.0: Shopper Marketing and Shopper Insights in the Category Management Process

blake-wisz-tE6th1h6Bfk-unsplashHow is the Shopper integrated in your category management process?

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"Roles that are inter-dependent should be in the same organization. Shopper insights, shopper marketing and category management are inter-dependent in creating the necessary output for the ultimate client (the retailer), the category platform." (Quoted from CatMan 2.0™) As we have been “preaching” to our students for a few years now, the Shopper can’t be kept separate from the category management process – it needs to be integrated into all steps of the process!

In this webinar, you'll learn more about this important change to category management, and how to incorporate the Shopper into your category management foundations.

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Learning Objectives

Understand why the Shopper shouldn't be kept separate from the category management process.
Gain tools on how to successfully integrate the Shopper into your strategic approach.

Get this webinar and MORE with a Premium Learning Membership!

 

Your 12-month premium membership grants you access to ALL of the great resources, training, and webinars in our online training center, including:

  • Comprehensive CatMan Glossary with 1,300+ terms, examples, and tools
  • Resource Library with industry whitepapers and additional resources (regularly updated)
  • E-Commerce Resource
  • Hand-picked Industry News
  • Accredited Training Full Course, “Category Management Overview,” including course resources to enhance learning and retention.
  • 6 Skill-Building Live Webinars, approx. 60 minutes each, including topics such as:
    CatMan 2.0™ Introduction: What’s Changed?
    Rocking Your Presentations in PowerPoint: Part 1
    The Power of Shopper Insights: Why it’s important and what to do about it.
    Rocking Your PowerPoint, Part 2
    Developing Data Visualization Skills for Better Storytelling
  • 20+ Skill-Building Webinar Recordings from past live webinars, including these topics:
    Improving Your Business Acumen in Category Management
    Ways to Identify Growth Opportunities In Your Business
    Rocking Your Presentations in PowerPoint
    Category Management in eCommerce
    Moving to more strategic, fact-based presentations
    What happened in 2018 and where are we headed in 2019?
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