CatMan Master’s Training for Advanced Practitioners: Online Training Program from CMKG

The CatMan Master’s Series is a set of 12 webinars with accurate information about CatMan 2.0™ that will impact your day-to-day and future role using this updated, advanced category management process. Both Retail and Manufacturing organizations need to learn what Catman 2.0 is so they can stay relevant and compete. Get yourself or your team ready with topic-based recorded training webinars that will help you apply Catman 2.0 principles through examples, strategies, and tips.

Who should participate? Category management practitioners, analysts, sales, marketing and other roles who want to move to more advanced knowledge based on specific topics (or all topics).

Buy CatMan Master’s Training for Advanced Practitioners ($599) from


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We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
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Learning Objectives for CatMan Master’s Training for Advanced Practitioners: Online Training Program from CMKG.ORG

Learn how each topic is or will be, affected by changes in the industry, Shopper, and CatMan 2.0.

Discover how to incorporate the most relevant topics into your existing category management framework.

You'll be able to apply new concepts in day-to-day work situations through hands-on examples, data sets, and case studies.

Learn how to speak to your manager, your peers, your customers about the changing dynamics across different topics with clarity and understanding.

 Determine which topics are the biggest priorities and opportunities for you and your role.

Grow You or Your Team with CMKG.ORG

We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

Buy the CatMan Master’s Training for Advanced Practitioners

Courses Included:

  • CatMan 2.0 Introduction: What’s Changed?
  • The “What” Assessment (Category Insights) Using Advanced Data Sources
  • The “Why” Assessment (Shopper Insights) - The Missing Puzzle Piece
  • Developing Shopper-Focused Category Management Scorecards
  • Assortment: New Shopper-Focused Metrics and Advanced Technologies
  • Space Management: Space Optimization and Advanced Technologies
  • Pricing: New Analytics, Issues, Challenges and Opportunities
  • Promotion: New Analytics and Implications for Retailers and Manufacturers
  • Shopper Marketing: Applying a New Tactic Into Category Management
  • Building an Organizational CatMan Structure and Strategy From the Inside Out
  • Developing Shopper-Based CatMan Foundations: Category Definition, Roles, and Strategies
  • Deployment, Supply Chain, and ROI: Important Considerations For Long-Term Success
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