CatMan Training Program, Level 4 Master’s

The CatMan Master's Series is a set of 12 virtual courses (recorded) with information about CatMan 2.0™ that will impact individuals’ day-to-day and futures role using an updated, advanced category management process. Get yourself or your team ready with topic-based recorded virtual courses that help learners apply new & refreshed Catman 2.0 principles through examples, strategies and tips.

Who should take this program? Category management practitioners, analysts, sales, marketing and other roles who want to move to more advanced.

What will I learn?

  • How each topic is, or will be, affected by changes in the industry, Shopper, and CatMan 2.0.
  • How to incorporate the most relevant topics into participants existing category management framework.
  • How to apply new concepts in day-to-day work.
  • How to speak to one’s manager, peers, and customers about the changing dynamics across different topics with clarity and understanding.
  • How to determine which topics are the biggest priorities and opportunities for learners and their role. 
 

Which Online Training Should You Buy? CMKG-audience_convenience icon needs focused training-1

We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
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Learning Objectives for CatMan Master’s Training for Advanced Practitioners: Online Training Program from CMKG.ORG

Learn how each topic is or will be, affected by changes in the industry, Shopper, and CatMan 2.0.

Discover how to incorporate the most relevant topics into your existing category management framework.

You'll be able to apply new concepts in day-to-day work situations through hands-on examples, data sets, and case studies.

Learn how to speak to your manager, your peers, your customers about the changing dynamics across different topics with clarity and understanding.

 Determine which topics are the biggest priorities and opportunities for you and your role.

Grow You or Your Team with CMKG.ORG

We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

Buy the CatMan Master’s Training for Advanced Practitioners
 

Courses Included:

  • CatMan 2.0 Introduction: What’s Changed?
  • The “What” Assessment (Category Insights) Using Advanced Data Sources
  • The “Why” Assessment (Shopper Insights) - The Missing Puzzle Piece
  • Developing Shopper-Focused Category Management Scorecards
  • Assortment: New Shopper-Focused Metrics and Advanced Technologies
  • Space Management: Space Optimization and Advanced Technologies
  • Pricing: New Analytics, Issues, Challenges and Opportunities
  • Promotion: New Analytics and Implications for Retailers and Manufacturers
  • Shopper Marketing: Applying a New Tactic Into Category Management
  • Building an Organizational CatMan Structure and Strategy From the Inside Out
  • Developing Shopper-Based CatMan Foundations: Category Definition, Roles, and Strategies
  • Deployment, Supply Chain, and ROI: Important Considerations For Long-Term Success
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