Working with many manufacturers and retailers, the strategic thinking about category management that needs to be in place to be successful in the future is too often missing. Without strategy, organizations cannot be a leader in category management, which ultimately affects how well Shoppers are satisfied. What can be more damaging is that some of the CatMan Foundations from which successful category management thrives, are completely lacking. But it doesn’t have to be that way … If either or both of the above apply to your organization, the worst thing that you can do is stay the course. Although it may be difficult to get out of your comfort zone and start to think about ways to make changes to improve the future for your department, there are three steps that can get you started.