9 Ways to Improve Your Virtual Meetings & Presentations

on Nov 16, 2021 12:30:19 PM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments | Presentations Virtual Meeting Skills
Virtual meetings and presentations are not going anywhere; even when we go back to the office, it is likely how we'll continue to do much of our work and client transactions in the future. I’ve put together a list of steps to help you make your future virtual meetings more productive and polished from beginning to end.
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The Secret Sauce for Better Strategy in Your Analysis

on Oct 19, 2021 9:16:41 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments | Analytics Work Strategy
Integrating strategy into your analytics is one of the main areas most struggle with when doing their analytics — knowing what's relevant and what's not, what's a true insight and what's not. But, if you know the secret sauce to bringing strategy into your analytics, you’ll be able to turn your data and analysis into effective action to grow your business. And so I want to talk about pizza. Yes, you read that right — pizza.
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New Virtual Training Solutions from CMKG.ORG

This year spurred many changes, some of which will be lasting here at CMKG. We are a training company that teaches in many areas related to data & analytics, category management and presentation skills primarily for retailers and suppliers. Last year required us to pivot our live classroom training into virtual training sessions in the online space – and I’d like to share more of that with you right now.
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The Changing Shopper Journey During a Pandemic

The shopper journey (or path to purchase) has changed, driven by our changing habits as we navigate through this pandemic. We need to understand these changes in the shopper journey from a big picture perspective and consider how they affect each of us, whether we are in category management, sales, marketing, shopper marketing, or retail operations. Because everything has changed.  
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Improve Your Virtual Meetings in 3 Steps

on Oct 9, 2020 9:13:40 AM By | Sue Nicholls, CPSA Founder & President CMKG | 0 Comments | Virtual Meeting Skills
When the pandemic first started and most of us moved to our home offices, we didn’t really think it would be a long-term thing. But working at home and being effective in the virtual space is now required in today’s business world. I’ve compiled 3 tips for you to improve your approach to virtual meetings right now.
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Your Post-Pandemic Shopper: What You Need to Know & Consider Doing

Last week I ran a webinar for our students on "Changing Shopper Behavior in a Pandemic." We vetted over 250 whitepapers, webpages and resources to identify some of the key things you need to consider about the changing shopper including:
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Negotiation Tips and Tricks for Procurement Leaders

on Mar 26, 2020 8:35:04 AM By | Alyssa Jones | 0 Comments | Supply Chain Business Acumen Development
When people think of "negotiation," they often assume that all it involves is parties figuring out specific terms and conditions of a potential agreement. However, negotiation involves much more in the conduct of business, and it starts right from the moment a procurement leader communicates with an internal stakeholder or a vendor. While there is no one correct way to do business, there are established methods that procurement leaders can employ to make securing the optimal deal easier. Here are some of those methods:
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Grow YOU + YOUR Success

Need help to succeed in Retail and CPG industries or in related fields? Helping people succeed is what I have the pleasure of doing each day through the thousands of individuals, students, and corporate learners we serve. I love to build skills and capabilities within organizations and among individuals to help them succeed.  Specifically, there are ongoing and new challenges and skill areas that we address through coaching and training services, including: Data to insights, including Shopper perspective Strategic thinking/Critical thinking/Business Acumen Fact-based presentation and storytelling Category Plan/Business Review Development Industry trends (e-commerce, shopper insights, omni-channel, AI, AR, IoT, etc.)
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Identify opportunities for growth and improvement

When you think about growth opportunities today, you might look at different measurements in your business based on what your overall strategy is. For example: If you measure penetration, your strategy may be to broaden the appeal of your category by increasing penetration of your loyal shoppers. If you measure market share, your strategy may be to grow your share of the market by “stealing” share from competition. If you measure loyalty, your strategy may be to increase your “share of wallet” (or loyalty) through effective in-store marketing programs. Etc., etc.
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9 Ways To Get Out of Your Rut and Innovate Your CatMan Approach (CMA+SIMA Conference Recap)

Last week I had the pleasure of attending the Category Management Association’s annual conference in Las Vegas, where category management and shopper insights professionals gathered to learn, share and network. It was particularly exciting for us at CMKG, because the CMA announced our new partnership at the conference. This venture will allow us to get our training into even more brilliant minds around the world. I facilitated 9 live training sessions over the course of the 3-day conference, spanning topics like: Identifying Growth Opportunities in Your Business, Fact-Based Presentations and Storyboarding, Shopper Insights (co-developed and facilitated with Leslie Warsaw from SIMA), Category Management in On-Premise (2-part session), and many more!
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