Training Topics, Format, or Audience: Category Management Training, Topic-Focused Training, Master’s Training
Shopper Marketing is a brand new tactic and needs special attention to understand how it can succeed and be analyzed alongside other tactics.
Identify the requirements for successful Shopper marketing, and the importance of using Shopper insights to develop effective Shopper marketing solutions for retailers and their categories in this webinar-based CatMan Master’s Course.
Buy Shopper Marketing: Applying a New Tactic Into Category Management Course ($69) from CMKG.ORG
Reviewing different types of Shopper insights and Shopper marketing (including their sources);
Learning ways to build successful & collaborative Shopper marketing programs;
Considering different paths to purchase;
Analyzing examples of successful Shopper marketing initiatives.
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A global, category management training company that serves Retail, Manufacturing, and Solution Provider Executives and their Teams in the pursuit and achievement of business goals through excellence in category management strategy and practice.