---
title: "Shopper Marketing: Applying a New Tactic Into Category Management"
description: Identify the requirements for successful Shopper marketing & how to use Shopper insights to develop effective solutions for retailers and their categories.
image: https://blog.cmkg.org/hubfs/master5-May-06-2021-09-56-53-52-PM.jpg
---

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# Shopper Marketing: Applying a New Tactic Into Category Management

Shopper Marketing is a brand new tactic and needs special attention to understand how it can succeed and be analyzed alongside other tactics. Learners identify the requirements for successful Shopper marketing, and the importance of using Shopper insights to develop effective Shopper marketing solutions for retailers and their categories.

 

 Related to: [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning), [Category Management](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-management), [Master’s Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/masters-level), [Shopper Marketing Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-marketing-work)

## Learning Objectives for Shopper Marketing: Applying a New Tactic Into Category Management

*Reviewing different types of Shopper insights and Shopper marketing (including their sources);*  
* Learning ways to build successful & collaborative Shopper marketing programs;*  
* Considering different paths to purchase; and*  
* Analyzing examples of successful Shopper marketing initiatives.*

###### UPGRADE & SAVE. Get the Shopper Marketing: Applying a New Tactic Into Category Management Course Package with purchase of Master's Training Program.

 

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