Shopper Marketing: Applying a New Tactic Into Category Management

Shopper Marketing: Applying a New Tactic Into Category Management

Shopper Marketing is a brand new tactic and needs special attention to understand how it can succeed and be analyzed alongside other tactics. Learners identify the requirements for successful Shopper marketing, and the importance of using Shopper insights to develop effective Shopper marketing solutions for retailers and their categories.


 

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Learning Objectives for Shopper Marketing: Applying a New Tactic Into Category Management

Reviewing different types of Shopper insights and Shopper marketing (including their sources);
Learning ways to build successful & collaborative Shopper marketing programs;
Considering different paths to purchase; and
Analyzing examples of successful Shopper marketing initiatives.

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