Advanced Analytics: Relativity

Course Overview

Participants learn to bring together their skill areas and competencies in pricing, promotion, and efficient assortment techniques. From this, a multi-faceted approach to a category health assessment is developed. Participants learn how to calculate volume thresholds for product assortment, pricing, and promotion, and from this, the core business drivers can be identified for both sources of volume as well as subsequent opportunity identification.


Approximately 2 hours course time

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We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
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Learning Objectives for Advanced Analytics: Relativity 

Take a category health assessment one level deeper through a relativity analysis;
Bring together the 4 P's in a multi-dimensional analysis; and
Determine core business drivers and their effectiveness.

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We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

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UPGRADE & SAVE. Get the Premium Advanced Analytics: Relativity Course Package with purchase of CPCA / Foundational Training Program.
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