Understanding and Using Data: Online Training Course from CMKG

This course will give you a solid foundation of important things to consider when using data, including properly citing references; using proper analytic techniques; only presenting relevant data, etc. The course includes an 8-step analytic process that helps to plan out an analytic project before completing an analysis project, to save time and effort, and have a more successful outcome. You'll also receive an overview of the different types of standard data (including retail POS, retail measurement data, consumer panel data and “other” data). There is emphasis on how all data sources are collected. Within each data source, the strengths & watch outs are identified, along with some basic measures available from the data source.

Buy Understanding and Using Data Course Package ($125) or Value Course ($59) from CMKG.ORG

 

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We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
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Learning Objectives for Understanding and Using Data - Online Training Course from CMKG.ORG

List the data dimensions required to properly reference data;

Describe some considerations how category strategies fit into the category plan;

Understand the importance that category strategies are to achieve the overall category goals and objectives;

List and describe some common category strategies;

List the standard category management data sources and their basic measures;

Describe the best data sources to address different business issues; and

Explain some key questions you can address with each of the standard data sources.

Grow You or Your Team with CMKG.ORG

We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

Buy the Understanding and Using Data Premium Course Package or Value Video-Only Course
 
UPGRADE & SAVE. Get the Premium Understanding and Using Data Course Package with purchase of CPCA / Foundational Training Program.
 
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