This course will give you a solid foundation of important things to consider when using data, including properly citing references; using proper analytic techniques; only presenting relevant data, etc. The course includes an 8-step analytic process that helps to plan out an analytic project before completing an analysis project, to save time and effort, and have a more successful outcome. You'll also receive an overview of the different types of standard data (including retail POS, retail measurement data, consumer panel data and “other” data). There is emphasis on how all data sources are collected. Within each data source, the strengths & watch outs are identified, along with some basic measures available from the data source.
Buy Understanding and Using Data Course Package ($125) or Value Course ($59) from CMKG.ORG