CatMan 2.0™ Introduction: What’s Changed?

CatMan 2.0™ Introduction: What’s Changed?

The category management process has changed to reflect more complex and granular data, more complicated technologies, a more sophisticated Shopper, and an evolving retail Omni-Channel.

Learners find out what the most important changes to the category management process are, why each of these changes was made, and the implications of these changes on their work. More importantly, they consider what they need to do differently to navigate the category management road ahead.


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Learning Objectives for CatMan 2.0™ Introduction: What’s Changed? 

The most important changes to the category management process;
Why these changes were necessary;
The implications of these changes on category management work; and
Considerations for navigating the road ahead.
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1. Start by understanding your skills.

You can complete any of the following assessments and get instant results by email for free. Then, you'll get a personalized, follow-up email with suggested next steps for your career.

Available FREE Assessments from CMKG.ORG:

  1. Category Management Levels 1–3 
  2. Category Management Level 4
  3. Sales
  4. Space Management
  5. Shopper Insights

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