CatMan 2.0™ Introduction: What’s Changed?

CatMan 2.0™ Introduction: What’s Changed?

The category management process has changed to reflect more complex and granular data, more complicated technologies, a more sophisticated Shopper, and an evolving retail Omni-Channel.

Learners find out what the most important changes to the catman process are, why each of these changes was made, and the implications of these changes on their work. More importantly, they consider what they need to do differently to navigate the category management road ahead.

 

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Learning Objectives for CatMan 2.0™ Introduction: What’s Changed? 

The most important changes to the category management process;
Why these changes were necessary;
The implications of these changes on catman work; and
Considerations for navigating the road ahead.

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We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

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