---
title: Seasonality Analysis For Your Post Season Holiday Evaluation
description: In this webinar, Sue Nicholls of CMKG will teach you how to apply the foundations of category management to your seasonal pre- and post-planning and analysis to drive sales and profits in these important categories.
---

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# Seasonality Analysis For Your Post Season Holiday Evaluation

![toa-heftiba-WsDF95mSUsI-unsplash](https://blog.cmkg.org/hs-fs/hubfs/social-suggested-images/Lauren%20Social%20Individual%20Offer%20Images/toa-heftiba-WsDF95mSUsI-unsplash.jpg?width=417&name=toa-heftiba-WsDF95mSUsI-unsplash.jpg)

Seasonal merchandising represents one of the biggest opportunities for retailers to increase GM sales, profits and customer count. To realize its potential, it requires focused attention, with an opportunity to follow a category management process to create a strategic approach to a learners most seasonal categories. The definition of “seasonal events” has expanded with changes in the Shopper and their ethnographies, changing weather patterns and any other events that reflect periodic, unique merchandising opportunities. In this course, participants learn how to apply the foundations of category management to your seasonal pre- and post-planning and analysis to drive sales and profits in these important categories.

 

[![Watch with CMKG’s Learning Subscription](https://no-cache.hubspot.com/cta/default/269713/9a30a948-8591-42c9-8f53-419e1e7af6cd.png)](https://cta-redirect.hubspot.com/cta/redirect/269713/9a30a948-8591-42c9-8f53-419e1e7af6cd)

 Related to: [Instructor-Led Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/instructor-led-course)

## Learning Objectives

##### Learn how to drive sales and optimize opportunities during seasonal events.

#####  How to create a strategic category management approach for your seasonal categories.

#### Your 12-month premium membership grants you access to ALL of the great resources, training, and webinars in our online training center, including:

- Comprehensive Category Management Glossary with 1,300+ terms, examples, and tools
- Resource Library with industry whitepapers and additional resources (regularly updated)
- E-Commerce Resource
- Hand-picked Industry News
- Accredited Training Full Course, “Category Management Overview,” including course resources to enhance learning and retention.
- 6 Skill-Building Live Webinars, approx. 60 minutes each, including topics such as:   
  *CatMan 2.0™ Introduction: What’s Changed?*  
  *Rocking Your Presentations in PowerPoint: Part 1*  
  *The Power of Shopper Insights: Why it’s important and what to do about it.*  
  *Rocking Your PowerPoint, Part 2*  
  *Developing Data Visualization Skills for Better Storytelling*
- 20+ Skill-Building Webinar Recordings from past live webinars, including these topics:  
  *Improving Your Business Acumen in Category Management*  
  *Ways to Identify Growth Opportunities In Your Business*  
  *Rocking Your Presentations in PowerPoint*  
  *Category Management in eCommerce*  
  *Moving to more strategic, fact-based presentations*  
  *What happened in 2018 and where are we headed in 2019?*

### Practical learning solutions for retail, category management, and sales teams

# CMKG

Practical training and assessment solutions for retailers, suppliers, and commercial teams. We help organizations build capability through blended learning, live training, and assessments designed for real-world application.  

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# SOLUTIONS

[Corporate Training Solutions](https://www.cmkg.org/corporate-training-solutions)

[Team Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment)

[Individual eLearning](https://www.cmkg.org/on-demand-training/all)

[Book a Consult](https://www.cmkg.org/meetings/ty10)  

#### RESOURCES

[Complimentary Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment)  
<https://www.cmkg.org/resource/all>

[Complimentary Learning Tools](https://www.cmkg.org/resource/all)

[Thought Leadership Blog](https://blog.cmkg.org/blog)

[Resource Hub](https://www.cmkg.org/resource/all)

# CONTACT US

[info@cmkg.org](mailto:info@cmkg.org)

+1 403.660.6620

Calgary, Canada

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