Seasonal merchandising represents one of the biggest opportunities for retailers to increase GM sales, profits and customer count. To realize its potential, it requires focused attention, with an opportunity to follow a category management process to create a strategic approach to a learners most seasonal categories. The definition of “seasonal events” has expanded with changes in the Shopper and their ethnographies, changing weather patterns and any other events that reflect periodic, unique merchandising opportunities. In this course, participants learn how to apply the foundations of category management to your seasonal pre- and post-planning and analysis to drive sales and profits in these important categories.
