Creating Category Reviews to Reflect the Omni-Channel

Learn why your category reviews might be too limited and what you can do about it.Learn what steps you need to take to reach consumers and shoppers in an omni-channel environment.

In this live training, Sue Nicholls of CMKG walks you through the analytic pathway and ways that our industry can think about changing our category reviews and analytics to reflect the new “Total Market”, changing Shopper and additional data sources available for a bigger picture perspective.

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Learning Objectives

Get bigger perspective on consumers and shoppers for a total market view
Consider data sources and where gaps exist

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