---
title: Creating Category Reviews to Reflect the Omni-Channel
description: Learn why your category reviews might be too limited and what you can do about it including what steps you need to take to reach consumers and shoppers in an omni-channel environment.
image: https://blog.cmkg.org/hubfs/CMKG-11-06-2020%20LP%20image.png
---

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# Creating Category Reviews to Reflect the Omni-Channel

In today’s world, both retailers and manufacturers must gain a deep understanding of shopper needs and behaviors to better inform their marketing activity. Category reviews focused on a single channel are no longer sufficient to meet changing Consumer and Shopper needs, and this requires organizations to move beyond traditional data sources into some new and exciting territory. In this course learners will see examples of new data, measures and insights that are available for a deeper Shopper understanding and how they affect the category review process. 

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 Related to: [Omni-Channel](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/omni-channel), [Category Analytics](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-analytics), [Shopper Insights Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-insights-work), [Organization & Team Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/organization-team-solutions), [In-Person Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/in-person-learning), [Instructor-Led Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/instructor-led-course), [Individual Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/individual-solutions), [New & Relevant](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/new-relevant)

## Learning Objectives

##### Get bigger perspective on consumers and shoppers for a total market view

##### Consider data sources and where gaps exist

### Practical learning solutions for retail, category management, and sales teams

# CMKG

Practical training and assessment solutions for retailers, suppliers, and commercial teams. We help organizations build capability through blended learning, live training, and assessments designed for real-world application.  

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# SOLUTIONS

[Corporate Training Solutions](https://www.cmkg.org/corporate-training-solutions)

[Team Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment)

[Individual eLearning](https://www.cmkg.org/on-demand-training/all)

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#### RESOURCES

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<https://www.cmkg.org/resource/all>

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# CONTACT US

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