Category Strategies: Online Training Course from CMKG

Learn how retailers can take category roles one step further, by assigning strategies to each category. These strategies help the retailer to define the purpose of each category in the store, beyond the category role. The strategies consider how the consumer shops, the image of the retailer, and the competitive nature of the categories. With this course, you'll understand how these category strategies dictate more detail surrounding the tactics that relate to each category.

Buy Category Strategies Course Package ($125) or Value Course ($59) from CMKG.ORG

 

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We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
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Learning Objectives for Category Strategies - Online Training Course from CMKG.ORG

Explain how category strategies fit into the category plan, and the importance of developing category strategies;

Describe which category strategies work most effectively with each category role; and

Give examples of category strategies and some of the tactics that they focus on.

Grow You or Your Team with CMKG.ORG

We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

Buy the Category Strategies Premium Course Package or Value Video-Only Course
 
UPGRADE & SAVE. Get the Premium Category Strategies Course Package with purchase of CPCA / Foundational Training Program.
 
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