Learn how retailers can take category roles one step further, by assigning strategies to each category. These strategies help the retailer to define the purpose of each category in the store, beyond the category role. The strategies consider how the consumer shops, the image of the retailer, and the competitive nature of the categories. With this course, you'll understand how these category strategies dictate more detail surrounding the tactics that relate to each category.
Buy Category Strategies Course Package ($125) or Value Course ($59) from CMKG.ORG
