New Analytics in Retail and CPG

Instructor-Led Virtual Training Session from CMKG.ORG

The sheer amount of data available today can be daunting. But it’s availability also provides an opportunity to redefine our measurables, improve our decision making and better analyze shoppers, assortments, channels and more. In this training session, participants will learn to analyze “year ago” data in the most effective ways to make the best decisions moving forward, create a new definition of “market” and describe how to capture data from different sources, and describe new ways to complete assortment analytics in the omni-channel world.

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Learning Objectives

Explain ways to analyze your 2020 YA numbers and make sense of them
Discuss how the “total market” has changed and different data sources available by channel
List some of the changes in assortments required to reflect the omni-channel

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