Developing Shopper-Focused Category Management Scorecards

Developing Shopper-Focused Category Management Scorecards

Category scorecards are a MUST HAVE for category plans for both Retailers and Manufacturers. That’s because every plan needs objectives by which organizations can measure success. Learners develop an advanced, Shopper-focused scorecard that includes category foundations, critical opportunities, and metrics that correlate best with opportunities.


 

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Learning Objectives for Developing Shopper-Focused Category Management Scorecards

Reflect different category dynamics;
Review different types of metrics;
Show examples of when to use;
Illustrate the integrations of different data sources; and
Suggest ways to incorporate advanced approaches into your scorecards.

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We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

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