Developing Shopper-Focused Category Management Scorecards

Developing Shopper-Focused Category Management Scorecards

Category scorecards are a MUST HAVE for category plans for both Retailers and Manufacturers. That’s because every plan needs objectives by which organizations can measure success. Learners develop an advanced, Shopper-focused scorecard that includes category foundations, critical opportunities, and metrics that correlate best with opportunities.


 

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Learning Objectives for Developing Shopper-Focused Category Management Scorecards

Reflect different category dynamics;
Review different types of metrics;
Show examples of when to use;
Illustrate the integrations of different data sources; and
Suggest ways to incorporate advanced approaches into your scorecards.
UPGRADE & SAVE. Get the Developing Shopper-Focused Category Management Scorecards Course Package with purchase of Master's Training Program.
 

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Not sure where to start ???!!

1. Start by understanding your skills.

You can complete any of the following assessments and get instant results by email for free. Then, you'll get a personalized, follow-up email with suggested next steps for your career.

Available FREE Assessments from CMKG.ORG:

  1. Category Management Levels 1–3 
  2. Category Management Level 4
  3. Sales
  4. Space Management
  5. Shopper Insights

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