Proficiency in Understanding and Using Data 1

Learn about how to use key category management data sources (including panel data, interaction data, retail POS data, scanned sales data), so that you will be confident when using these important data sources in your own work.

Buy Proficiency in Understanding and Using Data 1 ($198) from CMKG.ORG

 

What You'll Learn with "Proficiency in Understanding and Using Data 1" Skill Development Training!

*Start with consumer panel data, including how it is derived, commonly used measures, and examples of how to think about and maximize its potential.
*Gain a clear understanding of consumer purchase behavior, interaction data and demographics in detail that will help you with all future projects using panel data.
*Go in-depth on retail POS data, including retailer and third-party, scanned sales data, including learning how it is derived, key measures, and definitions.
*Review trends, out of stocks, sales, profitability, distribution, and shopper insights to help you learn how to maximize potential.
*Learn how to calculate shelf capacity, comp stores, gross margin, markup, initial markup, markdown, and margin.

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