What You'll Learn with "Proficiency in Understanding and Using Data 1" Skill Development Training!
*Start with consumer panel data, including how it is derived, commonly used measures, and examples of how to think about and maximize its potential.
*Gain a clear understanding of consumer purchase behavior, interaction data and demographics in detail that will help you with all future projects using panel data.
*Go in-depth on retail POS data, including retailer and third-party, scanned sales data, including learning how it is derived, key measures, and definitions.
*Review trends, out of stocks, sales, profitability, distribution, and shopper insights to help you learn how to maximize potential.
*Learn how to calculate shelf capacity, comp stores, gross margin, markup, initial markup, markdown, and margin.