Proficiency in Understanding and Using Data 1: Skill Development Training Program from CMKG

Learn about how to use key category management data sources (including panel data, interaction data, retail POS data, scanned sales data), so that you will be confident when using these important data sources in your own work.

Buy Proficiency in Understanding and Using Data 1 ($198) from CMKG.ORG


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We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
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What You'll Learn with "Proficiency in Understanding and Using Data 1" Skill Development Training!

*Start with consumer panel data, including how it is derived, commonly used measures, and examples of how to think about and maximize its potential.
*Gain a clear understanding of consumer purchase behavior, interaction data and demographics in detail that will help you with all future projects using panel data.
*Go in-depth on retail POS data, including retailer and third-party, scanned sales data, including learning how it is derived, key measures, and definitions.
*Review trends, out of stocks, sales, profitability, distribution, and shopper insights to help you learn how to maximize potential.
*Learn how to calculate shelf capacity, comp stores, gross margin, markup, initial markup, markdown, and margin.

Grow You or Your Team with CMKG.ORG

We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

Buy the Proficiency in Understanding and Using Data 1: Skill Development Training Program
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