Promotion: New Analytics and Implications for Retailers and Manufacturers

Promotion: New Analytics and Implications for Retailers and Manufacturers

Promotion, as a driver of incremental sales, has expanded way beyond traditional flyers and coupons to include websites, targeted emails, social media, and retailer mobile strategy. Participants learn to use advanced data and technology to plan effectively for this new and expanding complexity in promotion planning.

 

Learning Objectives for Promotion: New Analytics and Implications for Retailers and Manufacturers

New data and technologies;
Examples of advanced promotional analytics; and
Ways for both retailers and manufacturers to develop more sophisticated promotional plans.
UPGRADE & SAVE. Get the Promotion: New Analytics and Implications for Retailers and Manufacturers Course Package with purchase of Master's Training Program.
 

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