Promotion: New Analytics and Implications for Retailers and Manufacturers

Promotion: New Analytics and Implications for Retailers and Manufacturers

Promotion, as a driver of incremental sales, has expanded way beyond traditional flyers and coupons to include websites, targeted emails, social media, and retailer mobile strategy. Participants learn to use advanced data and technology to plan effectively for this new and expanding complexity in promotion planning.

 

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We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
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Learning Objectives for Promotion: New Analytics and Implications for Retailers and Manufacturers

New data and technologies;
Examples of advanced promotional analytics; and
Ways for both retailers and manufacturers to develop more sophisticated promotional plans.

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We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

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