Turning Data into Insights for Enhanced Decision-Making and Better Stories


Transitioning from raw data points to meaningful insights is a game-changer in business. Insights go beyond numbers, providing a nuanced understanding that fuels informed decision-making. They offer context, relevance, and a narrative that transforms data into a strategic asset. Businesses that harness insights gain a competitive edge, foresee market trends, identify opportunities, and tailor strategies for sustained growth and innovation. In essence, the move from data to insights is crucial for turning information into a strategic advantage in the dynamic business landscape.

Mastering this topic is no small feat, demanding an understanding of data fundamentals, key measures, and a touch of business acumen. This course uses your data to challenge students to extract insights from relevant data points across multiple sources. The approach incorporates dynamic group discussions, hands-on workshops, and presentations to the larger group, ensuring a robust and engaging learning experience. 

Learning Objectives:

  1. Combine different facts to develop compelling insights.
  2. Explain the distinction between facts and insights, emphasizing the importance of presenting only relevant insights.
  3. Create relevant insights across multiple data sources for specific business situations or opportunities.
  4. Discuss your business from a broader perspective, considering the "total category" or "total market."
  5. Derive and articulate key insights crucial for authentic sales storytelling.

Session Details:

  • Optimum Class Size: 10-15 participants (maximum 25)
  • Length of Session: 120 minutes
  • Cost: Starts at $3,000 USD (inclusive of development, customization, delivery, student notes, and hands-on workshops). Multiple sessions of the same topic come at a reduced price.

Adaptability: This session can seamlessly integrate with other training topics to create a comprehensive virtual training series over days, weeks, or months.


Contact us for more details

Virtual Classroom Training FAQ:

  • What will individuals learn? Each Virtual Classroom training has defined learning objectives. If you have a question about what is specifically covered, please email info@cmkg.org to request more information.
  • What is required of individuals? Virtual Classroom training is designed as highly interactive and requires individual participation through chat, whiteboards, breakout rooms, contests, quizzes, and more. There may also be work before class sessions and/or homework between class sessions.
  • Want to customize your training? With customized training, you’ll be able to focus on the specific areas where you’d like to optimize and hone your team’s skills. Personalizing your training allows you to take advantage of longer and extra sessions to fit your exact needs and overall goals. In addition, your customized training session can be expanded and combined with other sessions to create a tailored virtual training program and/or a regular set session on different topic areas (chosen by you!) every month or two. Pricing will vary depending on your specific customized training.

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