Developing a Category Review

 

Overview:  Help teams build stronger category reviews by using multiple data sources, aligning analysis to company and category strategic priorities, and identifying the top opportunities or priorities that should shape action. This topic is designed to make category reviews more strategic, more connected, and more useful for decision-making. 

How This Can be Tailored:

 This session can be delivered virtually or in person and customized to the category review process, reports, data sources, and business priorities most relevant to your team. Depending on your objectives, the content can incorporate your company strategy, category strategy, customer or retailer lens, internal review formats, KPI scorecards, reporting structure, and the specific types of outputs or recommendations your teams are expected to develop. 

Possible Takeaways:

  • Participants may leave with:

    • a category review framework or template
    • guidance on using multiple data sources together
    • tools to align analysis to company and category priorities
    • practical logic for identifying top category priorities
    • case-study examples, review structures, or workshop outputs

Possible eLearning Prework:

  • Possible eLearning prework may include:

    • Retail & CPG Data Sources
    • Retail Math Fundamentals
    • Completing a Basic Category Review
    • Identifying Growth Opportunities

Delivery Format:
Available virtually or in person, and can also be integrated into a broader blended learning solution. 

 

Prepare your team for success in the ever-changing industry by mastering adaptive category management techniques tailored to contemporary challenges and opportunities.

Contact us for more details

Related to: Data + Analytics

 Instructor-Led Training FAQ:

  • What will individuals learn? Each training session (in-person or virtual) has well-defined learning objectives that focus on the most important elements of the topic area.  This is tweaked to meet the unique and specific needs of your team or organization.
  • What is required of individuals? Instructor-led training is designed to be highly interactive, requiring individual engagement online through features like chat, whiteboards, breakout rooms, contests, quizzes, and more. Participants may also have prework assignments and/or post-class homework.
  • Want to customize your training?  Opt for customized training to zero in on areas for skill enhancement. Tailoring your training allows a focus on precise needs, offering flexibility with extended or additional sessions. Customized sessions can also be integrated and complemented with other topics to create a bespoke custom training program.  

Additional Instructor-Led Topics Available

In addition to the featured topic areas above, CMKG can also support organizations with customized instructor-led training in the following areas: 

  • Excel Foundations for Retail and Category Teams
  • PowerPoint for Clearer, More Effective Business Communication
  • Collaboration and Joint Business Planning
  • Data to Insights: Strengthening Analytical Thinking
  • Data Visualization for Stronger Communication
  • Presentation Skills and Fact-Based Storytelling
  • Category Management in eCommerce and Omni-Channel Retail
  • Working with Limited Data to Make Better Decisions
  • Private Label Strategy and Capability Building
  • Critical Thinking for Better Business Decisions
  • Business Acumen for Retail and CPG Teams

Looking for something more specific?
We can tailor a topic, combine multiple topics, or design a broader blended learning solution based on your team’s needs, priorities, and desired outcomes.