Understand where shopper insights fit, define the difference between a consumer and shopper, and review what’s relevant.
In today’s world, both retailers and manufacturers must gain a deep understanding of shopper needs and behaviors to better inform their marketing activity. This requires organizations to move beyond traditional data sources into some new and exciting data.
In this webinar, through collaboration with some top Shopper insights and shopper data solution providers in North America, we provide some case study examples of new data, measures and insights available for a deeper Shopper understanding.
Some of the impacts of the COVID-19 virus are also addressed.