The Latest and Greatest Shopper Insights Data

Shopper Insights amid pandemic

In today’s world, both retailers and manufacturers must gain a deep understanding of shopper needs and behaviors to better inform their marketing activity. This requires organizations to move beyond traditional data sources into some new and exciting data. In this course, through collaboration with some top Shopper data/insights solution providers in North America, we provide some case study examples of new data, measures and insights available for a deeper Shopper understanding. Some of the impacts of the COVID-19 virus are also addressed.

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Learning Objectives

Understand shopper needs and behaviors in a changing pandemic environment
Learn about top Shopper insights and Shopper data solutions to help understand data, measures, and insights

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    Developing Data Visualization Skills for Better Storytelling
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