---
title: The Latest and Greatest Shopper Insights Data
description: With top Shopper Data and Shopper Insights solution providers, CMKG covers case studies of new data, measures, and insights in this live training.
image: https://blog.cmkg.org/hubfs/social-suggested-images/Lauren%20Social%20Individual%20Offer%20Images/64981125_s.jpg
---

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# The Latest and Greatest Shopper Insights Data

In today’s world, both retailers and manufacturers must gain a deep understanding of shopper needs and behaviors to better inform their marketing activity. This requires organizations to move beyond traditional data sources into some new and exciting data. In this course, through collaboration with some top Shopper data/insights solution providers in North America, we provide some case study examples of new data, measures and insights available for a deeper Shopper understanding. Some of the impacts of the COVID-19 virus are also addressed.

**[![Watch with CMKG’s Learning Subscription](https://no-cache.hubspot.com/cta/default/269713/9a30a948-8591-42c9-8f53-419e1e7af6cd.png)](https://cta-redirect.hubspot.com/cta/redirect/269713/9a30a948-8591-42c9-8f53-419e1e7af6cd)**

 Related to: [Career Advancement](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/career-advancement), [Strategy](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/strategy), [Shopper Insights Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-insights-work), [Instructor-Led Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/instructor-led-course), [Shopper Focused Work](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/shopper-focused-work), [New & Relevant](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/new-relevant)

## Learning Objectives

##### Understand shopper needs and behaviors in a changing pandemic environment

##### Learn about top Shopper insights and Shopper data solutions to help understand data, measures, and insights

#### Your 12-month premium membership grants you access to ALL of the great resources, training, and webinars in our online training center, including:

- Comprehensive Category Management Glossary with 1,300+ terms, examples, and tools
- Resource Library with industry whitepapers and additional resources (regularly updated)
- E-Commerce Resource
- Hand-picked Industry News
- Accredited Training Full Course, “Category Management Overview,” including course resources to enhance learning and retention.
- 6 Skill-Building Live Webinars, approx. 60 minutes each, including topics such as:   
  *CatMan 2.0™ Introduction: What’s Changed?*  
  *Rocking Your Presentations in PowerPoint: Part 1*  
  *The Power of Shopper Insights: Why it’s important and what to do about it.*  
  *Rocking Your PowerPoint, Part 2*  
  *Developing Data Visualization Skills for Better Storytelling*
- 20+ Skill-Building Webinar Recordings from past live webinars, including these topics:  
  *Improving Your Business Acumen in Category Management*  
  *Ways to Identify Growth Opportunities In Your Business*  
  *Rocking Your Presentations in PowerPoint*  
  *Category Management in eCommerce*  
  *Moving to more strategic, fact-based presentations*  
  *What happened in 2018 and where are we headed in 2019?*

### Practical learning solutions for retail, category management, and sales teams

# CMKG

Practical training and assessment solutions for retailers, suppliers, and commercial teams. We help organizations build capability through blended learning, live training, and assessments designed for real-world application.  

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# SOLUTIONS

[Corporate Training Solutions](https://www.cmkg.org/corporate-training-solutions)

[Team Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment)

[Individual eLearning](https://www.cmkg.org/on-demand-training/all)

[Book a Consult](https://www.cmkg.org/meetings/ty10)  

#### RESOURCES

[Complimentary Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment)  
<https://www.cmkg.org/resource/all>

[Complimentary Learning Tools](https://www.cmkg.org/resource/all)

[Thought Leadership Blog](https://blog.cmkg.org/blog)

[Resource Hub](https://www.cmkg.org/resource/all)

# CONTACT US

[info@cmkg.org](mailto:info@cmkg.org)

+1 403.660.6620

Calgary, Canada

[Book a Consult](https://www.cmkg.org/meetings/suenicholls/teams-meeting)

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