Sales Training Program

eLearning training program designed to build a more diversified skillset need to grow beyond a traditional sales approach. Learn new skills in critical areas of Retail Understanding, Data & Analytics, Presentations & Storytelling, and Staying Relevant. Create a path for greater business success by learning to develop better solutions and presentations for your retail customers. Learn more about Sales Training & Assessment Solutions.

Learning Objectives for Sales eLearning Program from CMKG

At the end of this program, individuals will be able to:

  • Describe what’s most important from a retail customer’s perspective based on CatMan foundations
  • Explain how retail decisions and sales recommendations affect the retail income statement
  • List key data sources and describe how to draw compelling category insights and turn into action using the tactics
  • Identify the elements of a powerful (virtual) sales presentation – including the logic and flow, look and feel and delivery
  • Explain ways that the Shopper is changing and how this impacts retail customers and collaboration with them

When you purchase Sales Program you get access to incredible training, including:


Retail Understanding

  • Category Management Overview
  • Retailer Strategy
  • Retail Economics and the Product Supply Chain

Data & Analytics

  • Understanding and Using Data
  • Category Assessment
  • Category Tactics and Analytics
  • Category Management on Limited Data

Presentations & Storytelling

  • Building PowerPoint & Presentation Skills
  • Fact-Based Selling
  • Developing Data Visualization Skills, Part 1 and 2
  • Moving to More Strategic Presentations Through Storyboarding
  • Strategic Selling
  • Collaborative Business Planning

Staying Relevant

  • Evaluating & Managing Risk in Your Business
  • Nail Your Next Virtual Meeting
  • Creating Category Reviews to Reflect the Omni-Channel
  • Innovative Responses to the Pandemic


  • 1-year membership to CMKG's Online Training and Resource Center via Desktop, Laptop and Mobile Devices (includes access to our glossary of 1300+ industry terms, library of whitepapers and other online resources
  • Individual student guides and other content (e.g. workshops, subject glossaries, additional materials) for most courses
  • Student Support via email and Live Chat

CMKG_Coaching - Quickly build skills

Want to grow your skills, career, and potential? CMKG can help!

Your results are private to you and not shared with anyone outside of CMKG.

Not sure where to start ???!!

1. Start by understanding your skills.

You can complete any of the following assessments and get instant results by email for free. Then, you'll get a personalized, follow-up email with suggested next steps for your career.

Available FREE Assessments from CMKG.ORG:

  1. Category Management Levels 1–3 
  2. Category Management Level 4
  3. Sales
  4. Space Management
  5. Shopper Insights

Request a free assessment

2. Identify your career potential.

Take time to think about your career options. Start your Coaching Assessment for FREE. You can choose to receive the results by email.