---
title: Sales Training Program
description: This program is for Sales Professionals who want to build their skills in areas related to category management, shopper insights, data to insights and presentation skills.
image: https://blog.cmkg.org/hubfs/sales-program.png
---

- [**](https://www.facebook.com/hiCmkg/)
- [**](https://twitter.com/catmanknowledge)
- [**](https://www.linkedin.com/company/category-management-knowledge-group/)

- [** Shop Training](https://shoptraining.cmkg.org)
- [** info@cmkg.org](mailto:info@cmkg.org)
- ** +1 (403) 660-6620

[![CMKG logo](https://blog.cmkg.org/hubfs/CMKG%20logo.png "CMKG logo")](https://www.cmkg.org)

# Sales Training Program

eLearning training program designed to build a more diversified skillset need to grow beyond a traditional sales approach. Learn new skills in critical areas of Retail Understanding, Data & Analytics, Presentations & Storytelling, and Staying Relevant. Create a path for greater business success by learning to develop better solutions and presentations for your retail customers. Learn more about [Sales Training & Assessment Solutions](https://www.cmkg.org/sales-training-and-assessment-program).

 Related to: [Sales Training](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/sales-training), [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning), [Supplier Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/supplier-solutions), [Individual Solutions](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/individual-solutions)

## Learning Objectives for Sales eLearning Program from CMKG

At the end of this program, individuals will be able to:

- Describe what’s most important from a retail customer’s perspective based on CatMan foundations
- Explain how retail decisions and sales recommendations affect the retail income statement
- List key data sources and describe how to draw compelling category insights and turn into action using the tactics
- Identify the elements of a powerful (virtual) sales presentation – including the logic and flow, look and feel and delivery
- Explain ways that the Shopper is changing and how this impacts retail customers and collaboration with them

#### When you purchase Sales Program you get access to incredible training, including:

**PROGRAM CURRICULUM:**

**Retail Understanding**

- Category Management Overview
- Retailer Strategy
- Retail Economics and the Product Supply Chain

**Data & Analytics**

- Understanding and Using Data
- Category Assessment
- Category Tactics and Analytics
- Category Management on Limited Data

**Presentations & Storytelling**

- Building PowerPoint & Presentation Skills
- Fact-Based Selling
- Developing Data Visualization Skills, Part 1 and 2
- Moving to More Strategic Presentations Through Storyboarding
- Strategic Selling
- Collaborative Business Planning

**Staying Relevant**

- Evaluating & Managing Risk in Your Business
- Nail Your Next Virtual Meeting
- Creating Category Reviews to Reflect the Omni-Channel
- Innovative Responses to the Pandemic

**Includes**

- 1-year membership to CMKG's Online Training and Resource Center via Desktop, Laptop and Mobile Devices (includes access to our glossary of 1300+ industry terms, library of whitepapers and other online resources
- Individual student guides and other content (e.g. workshops, subject glossaries, additional materials) for most courses
- Student Support via email and Live Chat

### Practical learning solutions for retail, category management, and sales teams

# CMKG

Practical training and assessment solutions for retailers, suppliers, and commercial teams. We help organizations build capability through blended learning, live training, and assessments designed for real-world application.  

- [**](http://bit.ly/cmkgfacebook)
- [**](http://bit.ly/cmkgtwitter)
- [**](http://bit.ly/cmkglinkedin)
- [**](http://bit.ly/cmkgyoutbe)

# SOLUTIONS

[Corporate Training Solutions](https://www.cmkg.org/corporate-training-solutions)

[Team Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment)

[Individual eLearning](https://www.cmkg.org/on-demand-training/all)

[Book a Consult](https://www.cmkg.org/meetings/ty10)  

#### RESOURCES

[Complimentary Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment)  
<https://www.cmkg.org/resource/all>

[Complimentary Learning Tools](https://www.cmkg.org/resource/all)

[Thought Leadership Blog](https://blog.cmkg.org/blog)

[Resource Hub](https://www.cmkg.org/resource/all)

# CONTACT US

[info@cmkg.org](mailto:info@cmkg.org)

+1 403.660.6620

Calgary, Canada

[Book a Consult](https://www.cmkg.org/meetings/suenicholls/teams-meeting)

© CMKG.ORG

**