Retailer Strategy

Course Overview

Participants increase their understanding of what is included in a retailer’s overall strategy, and the importance of being able to understand and articulate the strategy (from both a retailer’s and supplier’s perspective). Retailer strategy has a significant impact on category management, and needs to be defined across different buckets, including retail format, target consumer, competitive environment and private label or no name. Each of these areas will be reviewed in detail. A hands-on workshop allows participants to define the strategy for a specific retailer that they either work for, or that is their client.

 

Approximately 2 hours course time

Choose the Premium or Value Course option below. Also available as part of the Sales, Shopper, and CatMan Training Solutions.
 

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We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
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Learning Objectives for Retailer Strategy

Explain how retailer strategy affects category management;
List different examples of what may be included in a retailer strategy;
Identify the strategies of a specific retailer; and
State why it is important for retailers to communicate a clear and consistent strategy to consumers.

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We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

Buy the Retailer Strategy Premium Course Package or Value Video-Only Course
 
UPGRADE & SAVE. Get the Premium Retailer Strategy Course Package with purchase of CPCA / Foundational Training Program.
 
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