You'll increase your understanding of what's included in a retailer’s overall strategy and the importance of being able to understand and articulate the strategy (from both a retailer’s and supplier’s perspective). Retailer strategy has a significant impact on category management, and needs to be defined across different buckets, including retail format, target consumer, competitive environment and private label or no name. Each of these areas will be reviewed in detail. A hands-on workshop will allow you to define the strategy for a specific retailer that you either work for, or that's your client.
