---
title: Category Assessment
description: Learn how to complete a category assessment that includes “most” and “least” developed brands and segments, highest and lowest growth brands and segments and more.
image: https://blog.cmkg.org/hubfs/cat%20assessment.jpg
---

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# Category Assessment

***Course Overview***

Participants learn how course time a category assessment that includes “most” and “least” developed brands and segments, highest and lowest growth brands and segments, and benchmarking concepts. Workshops give the opportunity to review a category assessment and complete observations. This course includes calculations for Category $ Share, $ Sales % Chg, Absolute Sales Change, Share Pt Change, Retailer Share of Market, Index vs. ACV and ACV.

 

Approximately 2.5 hours course time

 

 Related to: [Beginner Level](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/beginner-level), [Category Assessment](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/category-assessment), [On-Demand Learning](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/on-demand-learning), [Training Course](https://blog.cmkg.org/essential-retail-cpg-skills-and-topics/topic/training-course)

## Learning Objectives for Category Management Overview 

*Give examples of different ways to assess a category, based on different perspectives (time, product, geography);*  
* Explain why benchmarking is a critical part of assessing a category;*  
* Understand the importance of looking across different consumer segments to truly understand category results; and*  
* Describe ways to effectively benchmark against the market and competitors.*

###### UPGRADE & SAVE. Get the Premium Category Assessment Course Package with purchase of CPCA / Foundational Training Program.

 

### Practical learning solutions for retail, category management, and sales teams

# CMKG

Practical training and assessment solutions for retailers, suppliers, and commercial teams. We help organizations build capability through blended learning, live training, and assessments designed for real-world application.  

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# SOLUTIONS

[Corporate Training Solutions](https://www.cmkg.org/corporate-training-solutions)

[Team Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment)

[Individual eLearning](https://www.cmkg.org/on-demand-training/all)

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#### RESOURCES

[Complimentary Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment)  
<https://www.cmkg.org/resource/all>

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# CONTACT US

[info@cmkg.org](mailto:info@cmkg.org)

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