Category Assessment: Online Training Course from CMKG

Learn how to complete a category assessment that includes “most” and “least” developed brands and segments, highest and lowest growth brands and segments, and benchmarking concepts. You'll complete workshops that give you the opportunity to review a category assessment and complete observations. This course includes the calculations for Category $ Share, $ Sales % Change, Absolute Sales Change, Share Pt. Change, Retailer Share of Market, and Index vs. All Sales Share, and ACV.

Buy Category Assessment Course Package ($125) or Value Course ($59) from CMKG.ORG

 

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We provide online training to both individuals and teams in Retail and CPG. Learn more about what’s included and CMKG-exclusive benefits of purchasing Premium Course Packages ($125), Value Video-Only Courses ($59), Premium Programs (starting at $499), and Learning Subscriptions (starting at $0).
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Learning Objectives for Category Management Overview - Online Training Course from CMKG.ORG

Give examples of different ways to assess a category, based on different perspectives (time, product, geography);

Explain why benchmarking is a critical part of assessing a category;

Understand the importance of looking across different consumer segments to truly understand category results; 

Describe ways to effectively benchmark against the market and competitors.

Grow You or Your Team with CMKG.ORG

We deliver online and virtual training to leading retail and supplier organizations, solutions providers, and the Category Management Association membership. 

Buy the Category Assessment Premium Course Package or Value Video-Only Course
 
UPGRADE & SAVE. Get the Premium Category Assessment Course Package with purchase of CPCA / Foundational Training Program.
 
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