Category Assessment

Course Overview

Participants learn how course time a category assessment that includes “most” and “least” developed brands and segments, highest and lowest growth brands and segments, and benchmarking concepts. Workshops give the opportunity to review a category assessment and complete observations. This course includes calculations for Category $ Share, $ Sales % Chg, Absolute Sales Change, Share Pt Change, Retailer Share of Market, Index vs. ACV and ACV.

 

Approximately 2.5 hours course time

 

Learning Objectives for Category Management Overview 

Give examples of different ways to assess a category, based on different perspectives (time, product, geography);
Explain why benchmarking is a critical part of assessing a category;
Understand the importance of looking across different consumer segments to truly understand category results; and
Describe ways to effectively benchmark against the market and competitors.
UPGRADE & SAVE. Get the Premium Category Assessment Course Package with purchase of CPCA / Foundational Training Program.
 

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Available FREE Assessments from CMKG.ORG:

  1. Category Management Levels 1–3 
  2. Category Management Level 4
  3. Sales
  4. Space Management
  5. Shopper Insights

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