Why you need to make Category reviews an essential part of your business strategy.
Too often the day-to-day management of a set of categories focuses on tactical moves only, but doesn’t consider the overall strategic direction. By “diving in” to a category at least once, through a category review, you can ensure the achievement of your long-term goals and ensure you are maximizing consumer appeal.
In the first installment of this series, we go over some of the key components of the category review and gets participants’ perspective on improving the process, increasing automation, and what a “best in class” category review would look like.
In the second part, we delve further into category review templates (including layouts and key measures) and integrate the learning into some preliminary outlines for future "Category Reviews" that may help you improve the ones you develop.