Master Essential Skills & Topics for Retail and CPG

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CatMan Master’s Training for Advanced Practitioners: Online Training Program from CMKG

The CatMan Master’s Series is a set of 12 webinars with accurate information about CatMan 2.0™ that will impact your day-to-day and future role using this updated, advanced category management process. Both Retail and Manufacturing organizations need to learn what Catman 2.0 is so they can stay relevant and compete. Get yourself or your team ready with topic-based recorded training webinars that will help you apply Catman 2.0 principles through examples, strategies, and tips. Who should participate? Category management practitioners, analysts, sales, marketing and other roles who want to move to more advanced knowledge based on specific topics (or all topics). Buy CatMan Master’s Training for Advanced Practitioners ($599) from CMKG.org.    

Foundational / CPCA Category Management Training Program: Online Training Program from CMKG

This comprehensive set of foundational courses is designed to give a solid grounding in the category management process, basic assessment and the category tactics. Who should take this course? Individuals looking for a basic understanding of Category Management - including the process and how it works - and/or who are looking to achieve CMA designation at the CPCA level. Buy Foundational / CPCA Category Management Training Program ($1,009) or Certification Package ($1,199) from CMKG.org.

Intermediate / CPCM Category Management Training Program: Online Training Program from CMKG

This training program is designed to build category management skills at an intermediate level, including in-depth data and analytics across key data sources and the category tactics. It includes a set of online courses that will give you skills to function at an intermediate level in your role in retail / CPG / FMCG. Who should take this course? For those looking for an intermediate understanding of Category Management - including deep-dive analytics and tactics - and/or who are looking to achieve CMA designation at the CPCA level. Buy Intermediate / CPCM Category Management Training Program ($999) or Certification Package ($1,099) from CMKG.ORG

Foundational / CPCA + Intermediate / CPCM Category Management Training Program: Online Training Program from CMKG

This category management training program spans the foundations of Category Management to the intermediate level with a focus on in-depth data and analysis. It's a great program if you have a limited background or need a refresher in the foundations, if you want a good general knowledge of CatMan data and analytics, or if you are seeking certification at the Certified Professional Category Manager (CPCM) level with the Category Management Association (CMA). Buy Foundational / CPCA + Intermediate / CPCM Category Management Training Program ($1,549) or Certification Package ($1,699) from CMKG.ORG

All Course Category Management Training Program: Online Training Program from CMKG

This category management training program gives you access to all of our accredited and non-accredited category management courses at the Foundational, Intermediate and Advanced levels, plus an additional 6 non-accredited courses.  Learn everything you possibly can about category management in this expanded set of accredited and non-accredited courses. If you are serious about category management and want to become proficient at all levels, this program is ideal for you, and gives you the best bang for your buck. An "all course access" gives you access to 34 courses (29 accredited and 5 non-accredited), with two years access to the full program in our Online Training & Resource Center. Buy All Course Category Management Training Program ($2,149) from CMKG.ORG  

Advanced / CPSA Category Management Training Program: Online Training Program from CMKG

This advanced training program is designed to build your skills in areas like Shopper and product supply. It includes a set of online courses that will give you the skills to function at an advanced level in your role in retail / CPG / FMCG. Who should take this course? For those looking for an advanced understanding of Category Management - including the process and how it works - and/or who are looking to achieve CMA designation at the CPCA level. Buy Advanced / CPSA Category Management Training Program ($499) from CMKG.ORG  

Collaborative Business Planning: Online Training Course from CMKG

This course will give you the key skills that enable effective collaboration between partners. You'll learn how partnerships provide a structure to organize, plan and implement mutually beneficial ideas. The course also walks through joint business planning in detail, identifying a framework from which joint business planning should be completed. You'll learn the key skills to help you become more consultative category professionals. The course will also help you to become more effective with your efforts to solve customer’s key business issues. Buy Collaborative Business Planning Course Package ($125) or Value Course ($59) from CMKG.ORG

Strategic Selling: Online Training Course from CMKG

Selling takes place internally within retailers and suppliers, across departments and teams. Like the category manager at the retailer selling an idea or concept to their business unit lead or manager. Or a supplier’s category analyst or category management director selling in an idea or concept to a marketing director or sales director within their organization. So when we refer to the Seller and Buyer, realize that the concepts and analogies are relevant across multiple types of relationships. Buy Category Management Overview Course Package ($125) or Value Course ($59) from CMKG.ORG

Understanding and Marketing to Your Shopper: Online Training Course from CMKG

Shopper Marketing is being touted as the category management of the future. This course gives an in-depth overview of understanding the consumer and shopper, their needs, and their behavior beyond the basics, and beyond the category level. Retailers and suppliers need to realize how the big picture of shopper marketing works, and ensure that they have the strategies and plans in place to set themselves up for success in future shopper marketing endeavors. “Path to purchase”, shopper trip missions, and shopper segmentation are covered. You'll then learn about in-store marketing to shoppers across different stimuli. Buy Category Management Overview Course Package ($125) or Value Course ($59) from CMKG.ORG

Leveraging Data for Advanced Shelving Solutions: Online Training Course from CMKG

This course will give you best practices for designing practical shelving recommendations that simplify the shopping experience and optimize category sales and shelf productivity. There is no technical or planogram requirements in this course. You'll learn advanced skills that leverage space management automation and efficiencies. You will have the opportunity to assess a diaper planogram based on some reports that are provided to them in a workshop. The last part of the course focuses on cluster- and store-specific planograms, and some of the considerations that could help you make a decision on store-specific planograms. Buy Category Management Overview Course Package ($125) or Value Course ($59) from CMKG.ORG

Strategic Supply Chain Management: Online Training Course from CMKG

You'll understand the key dimensions that need to be balanced in effective supply chain management. Different types of supply chains are reviewed, as well as the different types of supply chain strategies for both retailers and suppliers (including “efficient” and “responsive” supply chains). You'll also learn about the three supply chain flows (information, product and financial), and how they each relate to the supply chain. Forecasts, inventory levels, order placement, product specifications, general conditions of grade, invoices, order tracking, order delivery methods, product return flows, credit terms, accounts receivable and product pricing/invoicing are covered. Buy Category Management Overview Course Package ($125) or Value Course ($59) from CMKG.ORG

Promotion: New Analytics and Implications for Retailers and Manufacturers: Online Training Course from CMKG

In this webinar based CatMan Master’s Course, you'll gain a better understanding of how promotion moves merchandise through the retailer to consumer. Along with differentiating promotional objectives for both retailers and suppliers you'll learn how you can create demand and influence Shopper behavior. This course will also dive into how promotion impacts a retailer's marketing and flyer programs, plus, how to align your goals using category management.  Buy Promotion: New Analytics and Implications for Retailers and Manufacturers Course ($69) from CMKG.ORG

Pricing: New Analytics, Issues, Challenges and Opportunities: Online Training Course from CMKG

Pricing is such an important, but complex, tactic in category management because changes can have huge implications on sales and profit. As we continue to expand understanding on just how varied the response to price changes is, we can begin to understand the variables such as online shopping, price transparency, Shopper expectations, and value perception in this webinar based CatMan Master’s Course. Buy Pricing: New Analytics, Issues, Challenges and Opportunities Course ($69) from CMKG.ORG

Shopper Marketing: Applying a New Tactic Into Category Management: Online Training Course from CMKG

Shopper Marketing is a brand new tactic and needs special attention to understand how it can succeed and be analyzed alongside other tactics. Identify the requirements for successful Shopper marketing, and the importance of using Shopper insights to develop effective Shopper marketing solutions for retailers and their categories in this webinar-based CatMan Master’s Course. Buy Shopper Marketing: Applying a New Tactic Into Category Management Course ($69) from CMKG.ORG

Deployment, Supply Chain, and ROI: Important Considerations For Long-Term Success: Online Training Course from CMKG

This final, but critically important, implementation step is often misunderstood or even forgotten — even though success of your entire category plan relies on effective deployment. Understand the most efficient and effective ways for deployment in this webinar-based CatMan Master’s Course. Buy Deployment, Supply Chain, and ROI: Important Considerations For Long-Term Success Course ($69) from CMKG.ORG

Developing Shopper-Based CatMan Foundations: Category Definition, Roles, and Strategies: Online Training Course from CMKG

Well-defined category foundations provide the rules, guidelines, and strategies for a category’s success or failure by aligning to how the Shopper most likely views the category; how items are segmented; and a solid category decision tree. Learn how to assign Category Roles and Strategies with the Shopper in mind, including their emotional needs, and be more creative when it comes to defining Retailer strategies in this webinar-based CatMan Master’s Course. Buy Developing Shopper-Based CatMan Foundations: Category Definition, Roles, and Strategies Course ($69) from CMKG.ORG

Building an Organizational CatMan Structure and Strategy From the Inside Out: Online Training Course from CMKG

According to CatMan 2.0™, interdependent roles should be in the same organization, which means Shopper Insights and Marketing belong within category management. Internal alignment cannot happen if the CatMan department is separated from the rest of your organization. Learn how to unify category and Shopper perspective, strategy, and understanding and how to measure ROI from your more sophisticated category management process and framework in this webinar-based CatMan Master’s Course. Buy Building an Organizational CatMan Structure and Strategy From the Inside Out Course ($69) from CMKG.ORG

Space Management: Space Optimization and Advanced Technologies: Online Training Course from CMKG

Retailers can either decide how much space different categories get, which impacts the number of items carried within a category assortment; OR they allocate space to specific categories based on the number of items or product range desired. Consider how new data sources, technologies, and analytics can be reflected in advanced space management best practices for shelving — now and in the future in this webinar-based CatMan Master’s Course. Buy Space Management: Space Optimization and Advanced Technologies Course ($69) from CMKG.ORG

Assortment: New Shopper-Focused Metrics and Advanced Technologies: Online Training Course from CMKG

Product assortment is where large amounts of analytic time is spent since products not carried by a retailer can’t sell. Assortment analysis determines how to fit innovation into the product range. Inquire how to use new data sources, technologies, and analytics in advanced assortment, and consider the impact demand-based clustering and assortment localization in this webinar-based CatMan Master’s Course. Buy Assortment: New Shopper-Focused Metrics and Advanced Technologies Course ($69) from CMKG.ORG

Developing Shopper-Focused Category Management Scorecards: Online Training Course from CMKG

Category scorecards are a MUST HAVE for category plans for both Retailers and Manufacturers. That’s because every plan needs objectives by which organizations can measure success. Develop an advanced, Shopper-focused scorecard that includes category foundations, critical opportunities, and metrics that correlate best with opportunities in this webinar-based CatMan Master’s Course. Buy Developing Shopper-Focused Category Management Scorecards Course ($69) from CMKG.ORG

The Why Assessment: Shopper Insight is the Missing Puzzle Piece: Online Training Course from CMKG

One of the biggest changes and challenges is the integration of Shopper Insights into the Category Assessment to answer WHY they buy. Answer this very important question, and learn HOW to insert Shopper insights into assessments, review, and analytics in this webinar-based CatMan Master’s Course. Buy The Why Assessment: Shopper Insight is the Missing Puzzle Piece Course ($69) from CMKG.ORG

The What Assessment: Category Insights Using Advanced Data Sources: Online Training Course from CMKG

Category assessments are WHERE opportunities are identified primarily through the evaluation of historical data. There are many ways that assessments can be improved and enhanced to reflect the Shopper to incorporate more advanced data sources and analytics. Learn how to derive deeper category insights in this webinar-based CatMan Master’s Course. Buy The What Assessment: Category Insights Using Advanced Data Sources Course ($69) from CMKG.ORG

CatMan 2.0™ Introduction: What’s Changed?: Online Training Course from CMKG

The category management process has changed to reflect more complex and granular data, more complicated technologies, a more sophisticated Shopper, and an evolving retail Omni-Channel. Find out how these changes will affect YOU and YOUR ROLE in this webinar-based course, “CatMan 2.0™ Introduction: What’s Changed?”. Buy CatMan 2.0™ Introduction: What’s Changed? Course ($69) from CMKG.ORG

Building Excel Skills: Online Training Course from CMKG

You'll have access to a set of mini Excel courses that start “basic” and move up to “advanced” topics with all data examples implementing a category management approach. You'll also learn to maximize your Excel skills across a broad range of topics including Range Names, Dynamic Range Names, Absolute and Relative References, Basic Formula Writing, Custom Formats, Custom Lists, Text Functions, and more! Buy Building Excel Skills Course Package ($125) or Value Course ($59) from CMKG.ORG

Category Assessment: Online Training Course from CMKG

Learn how to complete a category assessment that includes “most” and “least” developed brands and segments, highest and lowest growth brands and segments, and benchmarking concepts. You'll complete workshops that give you the opportunity to review a category assessment and complete observations. This course includes the calculations for Category $ Share, $ Sales % Change, Absolute Sales Change, Share Pt. Change, Retailer Share of Market, and Index vs. All Sales Share, and ACV. Buy Category Assessment Course Package ($125) or Value Course ($59) from CMKG.ORG

Building Powerpoint and Presentation Skills: Online Training Course from CMKG

Learn to build your skill base in technical and tactical functionality of PowerPoint and presentation skills. By understanding the fundamentals of PowerPoint, you'll become more efficient and effective in developing succinct and impactful presentations. After this course, you'll be able to take your great PowerPoint presentations and effectively present them to either internal or external audiences. This course is broken into 2 distinct parts, first focusing on PowerPoint skills, then on presentation development and delivery. Buy Building Powerpoint and Presentation Skills Course Package ($125) or Value Course ($59) from CMKG.ORG

Category Definition & Segmentation: Online Training Course from CMKG

You'll learn to define a category from the consumer’s point of view. This course will dive into how the category is defined affects the tactics, how the category is merchandised, priced and promoted. Once the category is defined, it needs to be segmented based on a consumer decision tree. This sets up the category for effective analysis based on how the consumer shops the category. You'll learn these key steps of the Category Management process and varying methods in this comprehensive course. Buy Category Definition & Segmentation Course Package ($125) or Value Course ($59) from CMKG.ORG

Category Management on Limited Data: Online Training Course from CMKG

This course gives meaningful insights into maximizing data in a limited data environment. You'll review different report layouts and perspectives, based on limited data in different areas of the business. Plus, you'll learn about the importance of trust between retailer and strategic trading partners in order to be successful in a limited data environment. You'll complete the course with examples you can take back to your desks as guides. The tactics will also be included in the analytics, with suggestions on how to gather and analyze the data for meaningful insights. Buy Category Management on Limited Data Course Package ($125) or Value Course ($59) from CMKG.ORG

Category Roles: Online Training Course from CMKG

This course will give you a comprehensive understanding of the importance of the category roles for retailers, based on the purpose of the category for a specific retailer. You'll learn how assigning a category role to each category allows retailers to strategically lay out their store based on the roles. It will also explain the impact that different role assignments can have on the category tactics (4 Ps: pricing, promotion, placement, product availability). Buy Category Roles Course Package ($125) or Value Course ($59) from CMKG.ORG

Category Strategies: Online Training Course from CMKG

Learn how retailers can take category roles one step further, by assigning strategies to each category. These strategies help the retailer to define the purpose of each category in the store, beyond the category role. The strategies consider how the consumer shops, the image of the retailer, and the competitive nature of the categories. With this course, you'll understand how these category strategies dictate more detail surrounding the tactics that relate to each category. Buy Category Strategies Course Package ($125) or Value Course ($59) from CMKG.ORG

Category Tactics and Analytics: Online Training Course from CMKG

This course reviews each of the tactics, or “4 Ps” (product assortment, product placement, pricing and promotion). You'll learn each tactic’s definition, measurement, and basic analytics, PLUS, specific calculations for “Share per Item”, “Item Share”, “Wtd Distribution”, “Sales per Point of Distribution”, “Shelf Share”, “Feature Share”, “Gross Margin”, “Penny Profit”, and “Avg. Unit Price vs. Avg.Tonnage Price”. Buy Category Tactics and Analytics Course Package ($125) or Value Course ($59) from CMKG.ORG

Develop and Implement a Category Plan: Online Training Course from CMKG

You'll learn that although this is the last step of the category management process, it is also the most important. After all of the category management work is done and the category plan is complete, successful execution of the plan in stores is critical to the success of the entire plan. This course gives examples of what is included in a category plan, and also explains the important considerations to ensure successful execution of the plan at store level. Buy Develop and Implement a Category Plan Course Package ($125) or Value Course ($59) from CMKG.ORG

Increasing your Effectiveness in an Analytical World: Online Training Course from CMKG

This course will help you to free up time in your current category management role, so that you have time to move on to the more strategic, breakthrough work. You'll have the opportunity to create an activity diary and capture the percent of time spent against each of tactical, administrative and strategic activities. You'll also learn to work smarter in some of your administrative and tactical work, and set targets and strategies that will allow you to focus on more strategic work. In this course, you'll receive an 8-step analytic project plan and a sample critical path. Buy Increasing your Effectiveness in an Analytical World Course Package ($125) or Value Course ($59) from CMKG.ORG

Retailer Strategy: Online Training Course from CMKG

You'll increase your understanding of what's included in a retailer’s overall strategy and the importance of being able to understand and articulate the strategy (from both a retailer’s and supplier’s perspective). Retailer strategy has a significant impact on category management, and needs to be defined across different buckets, including retail format, target consumer, competitive environment and private label or no name. Each of these areas will be reviewed in detail. A hands-on workshop will allow you to define the strategy for a specific retailer that you either work for, or that's your client. Buy Retailer Strategy Course Package ($125) or Value Course ($59) from CMKG.ORG

Understanding and Using Data: Online Training Course from CMKG

This course will give you a solid foundation of important things to consider when using data, including properly citing references; using proper analytic techniques; only presenting relevant data, etc. The course includes an 8-step analytic process that helps to plan out an analytic project before completing an analysis project, to save time and effort, and have a more successful outcome. You'll also receive an overview of the different types of standard data (including retail POS, retail measurement data, consumer panel data and “other” data). There is emphasis on how all data sources are collected. Within each data source, the strengths & watch outs are identified, along with some basic measures available from the data source. Buy Understanding and Using Data Course Package ($125) or Value Course ($59) from CMKG.ORG

Building Data Competency: Panel Data: Online Training Course from CMKG

Gain an in-depth look at third-party consumer panel data, including how it is derived, commonly used measures, and examples of how to think about and maximize its potential. Household panel data is one of the primary data sources required to do category management work. It provides a clear picture of consumer behavior so that retailers, sales and marketing professionals can continually adjust their strategies to focus on the consumer dynamics that drive category and brand performance. Building Data Competency: Panel Data walks through examples of key consumer purchase behavior measures, interaction data and demographics in detail. Buy Building Data Competency — Panel Data Course Package ($125) or Value Course ($59) from CMKG.ORG

Building Data Competency: POS Data: Online Training Course from CMKG

Get an in-depth look at retail POS data, including retailer and third-party scanned sales data. Learn how the data is derived and understand key measures and definitions that relate to POS data. Trends, out of stocks, sales and profitability, distribution and shopper insights will be reviewed in retail POS data, so that you'll learn how to maximize its potential. This includes calculations like Calculate shelf capacity, comp stores, gross margin, markup, initial markup, markdown, and margin. Buy Building Data Competency: POS Data Course Package ($125) or Value Course ($59) from CMKG.ORG

Measuring Category Health (Baseline & Incremental Drivers): Online Training Course from CMKG

You'll learn how to complete a category health assessment, including an exploration of internal and external influences. An in-depth understanding of baseline and incremental sales volume, drivers and measures are included in this assessment. You'll also acquire the skills to address important questions that relate to a category’s health, including those associated with the consumer, trends, the economy, competition and tactics associated with winning segments and brands. A SWOT analysis introduced as means to captures the most important strengths, weaknesses, opportunities and threats in the category as the health assessment is completed. Calculations include seasonality index, quadrant analysis, baseline sales and incremental sales measures, tactics % change results, temporary price reduction, and shopper measures. Buy Measuring Category Health (Baseline & Incremental Drivers) Course Package ($125) or Value Course ($59) from CMKG.ORG

Retailer Economics and the Product Supply Chain: Online Training Course from CMKG

You'll learn and practice some of the more common retail math and inventory calculations in this course. Many retailers have sophisticated computer programs that perform many of the retail math calculations, but for both retailers and suppliers, it’s important to understand how this “retail math” works. It’s also important to understand how a retailer’s financial statement works, what drives the overall results, and some of the most common retail math calculations that tie in to the results. Income statements, balance sheets, cost of goods sold, shrink, gross margin, gross margin %, markup and markdown, and breakeven point are included in the course. The second half of the course focuses on the product supply chain for the retailer, and covers inventory turnover, inventory days on hand and GMROI. Buy Retailer Economics and the Product Supply Chain Course Package ($125) or Value Course ($59) from CMKG.ORG

Fact-Based Selling: Online Training Course from CMKG

You'll learn how to create a presentation that focuses on a fact-based selling approach. Rather than presenting just data, you'll learn how to present insights from the data. Next, you'll learn how to add these fact-based insights into their presentation that has both logic and flow. Plus, you'll learn how to consider the conditions, needs, limitations and opportunities of their “customer” (either internal or external), and align their presentation to this situation. Buy Fact-Based Selling Course Package ($125) or Value Course ($59) from CMKG.ORG

Store Clustering Through Store Level and Geodemographic Data: Online Training Course from CMKG

This course will give you the ability to use store level data to evaluate category performance and in store execution, and to create store clusters and measure before/after performance. You'll also learn to effectively use geodemographic and behavioral data by products and retailers, to identify product demand by store and zip or postal code. Calculations include demand index, product demand index, and sales index. Buy Store Clustering Through Store Level and Geodemographic Data Course Package ($125) or Value Course ($59) from CMKG.ORG

Advanced Analytics: Relativity: Online Training Course from CMKG

You'll learn to bring together your skill areas and competencies in pricing, promotion and efficient assortment techniques. From this, a multi-faceted approach to a category health assessment is developed. You'll also learn how to calculate volume thresholds for product assortment, pricing and promotion. From this, the core business drivers can be identified for both sources of volume, and subsequent opportunity identification. Buy Advanced Analytics: Relativity Course Package ($125) or Value Course ($59) from CMKG.ORG

Promotion Analysis Techniques: Online Training Course from CMKG

Promotion is a key driver of incremental sales, as well as a point of differentiation for retailers. In this course, you'll learn what promotion means for retailers, from both a marketing perspective, as well as a promotion/flyer program perspective. You'll learn how retailer promotion planning and execution is completed, and the things that can impact the outcome of a promotion. Promotional assessment is completed, including looking at the incrementality of the promotion, promotional price, ad space and positioning, display support, seasonality and competition. Calculations include lift factor, subsidized sales, incremental sales, correlation and regression analysis, pantry loading, cannibalization, return on investment, and breakeven point. Buy Promotion Analysis Techniques Course Package ($125) or Value Course ($59) from CMKG.ORG

Pricing Strategies and Analysis Techniques: Online Training Course from CMKG

You'll spend Part 1 of this course reviewing retailer strategies that relate to pricing, including price setting definitions, and price rules for the retailer. This includes details on how prices are set, including promotional and new product pricing, based on things like gross margin % or markup %, MSRP, competitive pricing and psychological pricing strategies. The second half of the course captures a variety of advanced pricing analytic techniques, including breakeven point, correlation and price regression, activity based costing and slope. You'll learn many different techniques used to assess retailer pricing. Buy Pricing Strategies and Analysis Techniques Course Package ($125) or Value Course ($59) from CMKG.ORG

Space Management Fundamentals: Online Training Course from CMKG

This course will give you the ability to strategically understand shelf space (without the technical requirements). You'll learn about different retailer shelf strategies, including how to maximize shopper friendliness, minimize out of stocks, minimize excess inventory, maximize profit mix and maximize private label placement. You'll also learn about the other important inputs that are required to complete successful space management projects. Terms and calculations covered include linear feet, fixture sizes, facings, shelf capacity, inventory turnover, space productivity, and lost sales. Buy Space Management Fundamentals Course Package ($125) or Value Course ($59) from CMKG.ORG

Efficient Assortment: A Step-by-Step Process: Online Training Course from CMKG

Efficient assortment is the analytical process that fits within product assortment, and within the category management framework. It's an enabler to the other steps within the category management plan. In this course, you'll learn about retailer assortment strategies, and the importance of understanding these strategies before moving into any type of assortment work. You'll also learn the steps to complete a manual assortment project, which will give you a foundation from which you can either build your own assortment capabilities, or better understand the assortment tools being used in your own organization. In this course, basic and intermediate techniques of assortment analytics are reviewed. Buy Efficient Assortment: A Step-by-Step Process: Course Package ($125) or Value Course ($59) from CMKG.ORG

Category Management Overview: Online Training Course from CMKG

Category management is the retailer/supplier process of managing categories as strategic business units, producing enhanced business results by focusing on delivering consumer value. Category management provides strategic businesses approaches and analytics that will benefit sales, marketing and category management professionals to understand. If you're working in a category management environment, you need to understand the whole process, from a big picture perspective.  Buy Category Management Overview Course Package ($125) or Value Course ($59) from CMKG.ORG